Cruzio Newsletter - Number 114, March 10, 2008 1. Upcoming Classes: "Get to the Top of Search Engines" and "Start Making Money Online" 2. If You're Receiving More Than One Newsletter 3. Gizmo of the Month: The RoadTrip 4. When Technology Becomes Antique 5. Telecomm Immunity Coming Up for Another Vote 6. DSL Pricing Change 7. For Newsgroup Readers 8. A New Cruzio.com is Coming 9. Classes in late March: "Internet 101," "One Night Web Site" 10. Moving? 11. Buddy Bucks 12. Feed the Hungry, We'll Waive Your Late Fees 13. How to Reach Cruzio (Dial-in or Tech Support) 1. Upcoming Classes: "Get to the Top of the Search Engines" and "Start Making Money Online" Two classes coming up in the next week will help your business thrive. First, get a good search ranking for your Web site. Rank is important: if you sell popsicles, you will sell a lot more if your site shows up near the top of Google when someone types in "popsicles." How do you get to the top? You need to understand how search engines work and provide just the cues they are looking for. Cruzio has a lot of experience making searches work for us, and we can show you how, too. "Get to the Top of Search Engines" Thursday, March 13th, 9:00 to 11:00 am, $29.00 Hand in hand with fame comes fortune. Selling products on your Web site is an effective, low cost way to widen your market. It's not just traditional retailers who can benefit: the shopping cart software also works for concert promoters selling tickets and nonprofits collecting donations. Cruzio has helped hundreds of customers set up online sales, and we'll be happy to help you, too. Beat the summer rush -- get started now by attending next Tuesday morning's class. "Start Making Money Online" Tuesday, March 18th, 9:00 to 11:00 am, $79.00 Requires Shopsite Starter, Manager, or Pro. To see a class schedule and to register, visit: http://classes.cruzio.com/schedule.html Get to know our friendly instructors! See their pictures and bios at: http://classes.cruzio.com/teachers.html 2. If You're Receiving More Than One Newsletter Our apologies if you are now receiving more than one newsletter. We recently revamped our address list and it's sometimes sending duplicate copies to one person -- for example if you've set up some of your free extra mailboxes to forward to one address. If that's the case, please email firstname.lastname@example.org (or just reply to this newsletter) and let us know what addresses you'd like removed; we will make sure the duplication doesn't happen again. The newsletter contains important information on service upgrades, members-only specials, and pricing changes, but we understand that one copy is enough for most people and we'll fix it immediately. Very sorry for the inconvenience! 3. Gizmo of the Month: The RoadTrip We used to drive to the mountains in a car that had no CD player and no tape deck -- no audio player at all. We got an iPod, but taking it in the car was useless without speakers of some sort. It is a four-hour drive and the adults spent most of the time trying to keep the children amused, or at least quiet. (Remember the old chestnut, "if you don't quiet down RIGHT NOW I'M GOING TO TURN THIS CAR AROUND"? That was us.) Everything changed when we got an iPod hookup for the car. Now we spend the four hours catching up on each other's newest musical favorites. We also listen to audio books and podcasts downloaded from the Internet. Life is better. That's why we wholeheartedly recommend the RoadTrip. It charges your iPod by plugging in to your car's lighter adapter. A dock holds your iPod close at hand, no fishing around the seat to see what's playing. The transmitter broadcasts via your car's existing radio -- you won't have to purchase an expensive new stereo system. And when you are at home, you can use the transmitter to broadcast music from your Mac or PC computer to any FM stereo close by. A dramatic improvement to your driving environment, only $49.99 plus tax. Pick one up at our store. 4. When Technology Becomes Antique In 1887, Eadweard Muybridge used 12 cameras and an elaborate tripwire mechanism to photograph a galloping racehorse. When the photos are displayed in rapid order, the horse moves before you -- an early form of animation. This was the cutting-edge technology of its day, and it is still amazing to watch. Our technology will be as antique as this someday. But will it look as beautiful?: http://en.wikipedia.org/wiki/Image:Muybridge_race_horse_animated.gif 5. Telecomm Immunity Coming Up for Another Vote For some reason immunity for telecommunication giants seems to be the key issue for the Bush administration in recent security legislation. We can't understand why it's even a question. It seems to us that the legality of such invasions on privacy should be a matter for the courts to determine. A few weeks ago, the U.S. Senate finally approved immunity, despite some grand speeches and heroic arguments against it; the House vote is the last barrier standing. If retroactive immunity is granted we will never know what laws were broken. Cruzio is an advocate of our members' privacy rights. We would like to see Internet users' data kept private unless the courts order otherwise. We hope that if you take an interest in this issue you'll contact your representatives about it -- this would be the time. If you'd like to read more about this issue, there is a good summary at: http://www.eff.org/nsa 6. DSL Pricing Change As we mentioned last month, Cruzio's wholesale circuit costs have recently, and with little warning, increased by 50%. We are disappointed that market conditions allow one or two major telecomm players the kind of control that results in across-the-industry dramatic price increases of this kind. We are protesting the change vigorously and still hold out hope of some rollback but until and unless that happens we can't help but pass some of the increase on to our customers. Many DSL customers will see the change on their next bill. We apologize for the increase and we'll be sure to lower prices again when we can, as we have done in the past. DSL is still a bargain compared to a few years ago. It is much less expensive than cable, and the speed is more reliable. Cruzio has a fast, dependable product which is worth the price and we'll continue to improve our service in every way we can. Most recently we've added another DS3 data pipe to our bandwidth, due to a continued increase in members' Internet usage. We have great additions to our service planned in 2008 and we hope you continue enjoying our service. 7. For Newsgroup Readers Cruzio has found that the number of members reading newsgroups has dwindled to almost nothing -- only a tiny fraction of our users ever connect to our contracted newsgroup server, while non-readers are bearing an equal share of the costs. We'd like to focus our resources on fast connections and better service all around. For this reason, as of next month we are no longer going to provide newsgroup access as a free part of our service. You'll still be able to access newsgroups via your Cruzio account: there are plenty of providers. We recommend Newsguy, where a robust newsgroup service can be had starting at just $3.95 per month, and free trials are available: http://www.newsguy.com 8. A New Cruzio.com is Coming Late last year we asked Cruzio members to take a Web site survey. Based on what you expressed, and on the latest and coolest technology now available, we've been remaking our fine old grandaddy of a Web site to be something more fabulous. In the interim it's been like Santa's Workshop back here as all of us are tinkering and hammering on new features for you. In the next few months, all will be revealed. Keep an eye on the site for more details! 9. Classes in late March: "Internet 101," "One Night Web Site" Do you have a friend or loved one who's still uncomfortable with this whole Internet thing? Someone who always needs help but might be shy about asking... or maybe asks a little too often? Here's a class that's perfect for that person. "Internet 101" walks students through Internet basics, from email to Web searches, teaching best and safest practices all the way through. Whether your friend is concerned about privacy or just challenged by moving the mouse around the screen, help is at hand and questions are welcome. Internet 101 Tuesday, March 25th, 9:00 to 11:00 am, $29.00 Later in March, Mike and Chris will return with our most popular class: "One Night Web Site." In this three-hour class you'll learn how to create a Web site by actually building one of your own with your Website Plus or Premium account. When the class is done you'll have a foundation in place and you'll know how to add more pictures and text to fill out the site. What's great about "One Night Web Site" is that we build some very spiffy sites together. Even if you don't have any experience, the modular software we use creates a polished and up-to-date final product. Two experienced teachers are on hand assisting a maximum of eight students, so you get lots of personal attention. We expect the site you build in this class to last you a very long time. One Night Web Site Thursday, March 27th, 5:00 to 8:00 pm, $199.00 To see some examples of student sites, visit http://classes.cruzio.com/graduates.html To sign up, go to http://classes.cruzio.com 10. Moving? If you are moving your home or office, please contact Cruzio. We're here to help the Internet portion of your move go smoothly. It's best to let us know several weeks ahead of time, especially if you have DSL or if you're cancelling a phone line. We can often save you from an interruption in Internet service and prevent costly fees -- but you've got to let us know. Call us at 831 459-6301 or email email@example.com. 11. Buddy Bucks Did you know you get a credit for every friend you refer? It's the easiest way to save a few bucks each month while sharing Cruzio with your buddies. Recommend us to friends, family, or colleagues: if a new customer gives us your email address, registration number, or full name when they sign up you'll get at least $10 credit to your account. If two friends sign up, $20. Three friends, $30. It just goes on and on. 12. Feed the Hungry, We'll Waive Your Late Fees If you're late on a payment to Cruzio, turn it into a donation to hungry folks in our community. We will waive your late fee if you bring three cans into our office for our Second Harvest Food Bank barrel. Learn more about this charity at http://www.thefoodbank.org 12. About This Newsletter Cruzio doesn't like to waste bandwidth with extra email, but we sometimes have events and announcements that users need to know about. This seems like the most efficient way to let people know what's happening. Hope it's helpful. Please email firstname.lastname@example.org with any comments or questions. By the way, we would love to have a regular, predictable schedule for this newsletter...but we simply do not send it unless there is real news enclosed. Thus the haphazard datelines. 13. How to Reach Cruzio (dial-in or tech support) To reach the Cruzio Information Center, for online technical and sales information: http://www.cruzio.com/support To dial in to Cruzio, set your software to dial one of the numbers below (note: we've expanded and joined modem pools, so you may be using another number. If so, don't worry, it still works just fine). Dialup (in Santa Cruz County): 459-9408 Nationwide Dialup: Look up local number on our Web page: http://www.cruzio.com/support/dialup_isdn/nationwide_numbers.html or call Cruzio toll free, 1.800.303.3302 To call Cruzio: 459-6301............Use this number to check Cruzio's system status, pay your Cruzio bill, find out more about our hours and location, or to reach someone in customer service and technical support. 722-6200 .......... Cruzio's number in Watsonville. To send email to Cruzio, use one of these addresses: email@example.com ......for technical support firstname.lastname@example.org .......for billing and ordering information Cruzio's locations: Santa Cruz: 903 Pacific Avenue, Suite 101, Santa Cruz, CA 95060 Watsonville: Plaza Vigil, 25 E. Beach Street, Watsonville, CA 95076 Cruzio's hours: Sales hours: 10am-6pm, Monday through Friday; 10 am - 2 pm Saturday Technical support: 8am to 6pm, Mon to Fri, 10 am - 2 pm Saturday System monitoring, including customer-alerted emergencies, 24 hours per day, 365 days per year (leap years, 366 days) Thanks very much from Cruzio: Chris, Peggy, Julianne, Mark, Paul, Gershom, Jessi, James, Juana, Nikkie, Mike, Don, Bruce, Westi, Andrew, Jaime, another Chris, yet another Chris, Diana, Jake, Shawn, Zachary, Carlos, and Josh; our awesome interns, Jeremy, Anna, Michele, and Rodney; Jake, Annika, and Carly (the kids) "Would you have said 'eh' to Beethoven?" -- Carly, age 10, when Mom was not impressed that she could make a whistling sound with the bicycle pump.