Tag Archives: broadband

Faster Internet Coming to Coastside San Mateo

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Earlier this year, the state of California awarded Cruzio $5.65 million to improve internet infrastructure in our region. Using state-of-the-art technology, the funded project will bring high-speed connectivity to large parts of San Mateo. Serving homes, businesses, and public safety agencies, the Equal Access Summits to the Sea (EAS2C) initiative is a game-changer, and it’s been years in the making.

The seeds of EAS2C were planted back in early 2021, when Rob Genovesi, a well-respected figure in the community and long-time owner-operator of Coastside.net, sat down with Cruzio’s Chris Frost and James Hackett. As longtime friends and collaborators, the three had often bounced around ideas, having worked together on everything from cutting-edge wireless tech to customer support strategies. But this conversation felt different — this time, they saw a once-in-a-generation opportunity.

In the wake of COVID-19 and a series of devastating wildfires, the state of California was making broadband expansion a priority, pushing to bridge the glaring digital divide. Many residents were still struggling with limited or no internet access, hampering their ability to work, study, or get vital information during emergencies.

Cruzio had a track record of securing grant funding and successfully completing complex projects, to reach unserved areas, even ones larger ISPs had passed on. Our Equal Access initiative had already made strides in providing affordable internet to low-income families, working closely with local schools and nonprofits. Meanwhile, Rob had extensive knowledge of the Coastside region — its beauty, its connectivity challenges, and the urgent need for better service. Recent advances in fixed wireless technology, allowing ultra-fast speeds over longer distances, was the final piece of the puzzle.

The three quickly realized that by combining their resources, they were in a perfect position to secure upcoming grant funding and solve a major regional issue.

By the end of 2021, the partnership between Cruzio and Coastside.net was official, and the combined teams launched into action, working tirelessly to craft the technical and financial framework to secure a multimillion-dollar grant.

Fast forward to February 2024: The California Public Utilities Commission voted unanimously in favor of Resolution T-17810, green-lighting the EAS2C proposal. With the funding locked in, we wasted no time rolling out high-speed, resilient telecommunications infrastructure. Cruzio is set to connect the first wave of subscribers within weeks and by September the network will be fully operational.

The impact? Thousands of homes and businesses will finally experience the speed and reliability they’ve long needed. Beyond that, we’ll integrate fire alert cameras into the network, bolstering safety across the region. Cruzio has already started partnering with local organizations, including the Department of Emergency Management on their Coastal Resiliency Infrastructure Strategic Plan (CRISP), to ensure that this new network benefits the entire community.

We’re excited to see how this infrastructure will shape the future of the Coastside area, and we’re eager to hear from residents and local groups on how we can collaborate to make the most of this new resource. If you’d like to connect with a member of our senior project team about EAS2C, feel free to reach out at cruzio.com/contact.

Cruzio Receives State Grant for Equal Access Summits to the Sea Project

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On February 15th, the California Public Utilities Commission unanimously approved Resolution T-17810, giving the green light to Cruzio’s Equal Access Summits to the Sea (EAS2C) grant proposal.

EAS2C is a game-changer, bringing high-speed connectivity to large areas of San Mateo, Santa Cruz, Santa Clara, and Monterey Counties where internet service is inadequate. Many folks in these rural and remote regions have been left behind, dealing with outdated copper networks and limited internet options that are both scarce and pricey. Cruzio came up with an economical plan to address the problem, and the State of California has approved and will fund some of the work.

Using state-of-the-art fixed wireless hardware, Cruzio will rapidly deploy gigabit broadband to thousands of locations in this under-served region. And EAS2C’s middle-mile infrastructure is “open access,” meaning other ISPs can hop on board to offer speedier, more reliable services to residents across the Central Coast. The network will lighten the load on smaller providers, paving the way for fairer prices and better service for all.

And it’s not just about binge-watching Netflix and making Zoom calls. In rural areas like these, reliable internet is a lifeline, especially when it comes to public safety. That’s why Cruzio has partnered with the AlertWildfire consortium to install internet-connected cameras along the network, keeping an eye out for wildfires and helping keep communities safe.

EAS2C project area

EAS2C project area

For the last few years, Cruzio has worked with local school districts, municipalities, and non-profit partners to provide subsidized internet to low-income families through our Equal Access initiative. The populations are diverse, including everyone from recent immigrants in crowded farmworker communities to families who’ve lived in isolated mountain homes for many generations.

Cruzio’s mission is to provide every household with the same level of service that we make available to our more urban customers. Recent advances in fixed wireless technology, matched with Cruzio’s familiarity with the area, are making that mission a reality.

“Our region has a problem.” James Hackett, COO at Cruzio, explained. “We’ve got rural communities, farmers, low-income communities out here. Then just a hop away we’ve got Silicon Valley, high-tech and bustling. It’s quite the gap. But getting reliable internet out here? Not so easy with our geography. And that digital divide? It’s real, making life harder for folks. With the Summits to the Sea project we’re working to level the playing field and give everyone a fair shot.”

This project represents a generational leap forward in broadband access, and it wouldn’t have been possible without the support of concerned community groups and elected officials. Big thanks to Representatives Jimmy Panetta and Anna Eshoo, State Senator John Laird, State Assemblyman Robert Rivas, the Santa Cruz County Board of Supervisors, Monterey County Supervisors Chris Lopez, Mary Adams, and Luis Alejo, as well as the Santa Cruz, Monterey, and Santa Clara Offices of Education, the Central Coast Broadband Consortium, Monterey Bay Economic Partnership, and many others. We especially want to recognize the incredible work being done by Cruzio’s growing team of all-local employees, many of whom have been with us for decades. It’s been a team effort, and fast, affordable internet is going to make a world of difference for folks across the region.

An Update on Equal Access Santa Cruz

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girl on laptop
Jason Borgen, Chief Technology Officer (CTO) of the Santa Cruz Office of Education, faced a heartbreaking challenge in April 2020. The COVID-19 pandemic had forced students to switch to homeschooling, and many of them lacked adequate home internet connectivity. Students couldn’t do their schoolwork.

“Our primary objective is to provide unwavering support to all students and families, ensuring they have the necessary resources and tools to achieve success, particularly those in our community who are underserved,” Jason emphasized.

Having partnered with Cruzio on many projects over the years, Jason’s initial action was to reach out to us. Together, we embarked on a mission to install affordable internet connections for these students. When it became apparent that the problem was even more widespread than initially thought, Susan True of the Community Foundation Santa Cruz County stepped in, playing a pivotal role in establishing a charitable fund, thus giving birth to Equal Access Santa Cruz (EASC).

EASC allows local community members to support less fortunate neighbors with fast, reliable internet — a service that’s become vital for so many reasons. Cruzio members can even add a few dollars to their monthly bill for EASC. In all the fund has raised over $1,000,000, all of which is put to work building new internet connections to homes in places where construction couldn’t be justified by market economics.

Since its inception, EASC has achieved remarkable success. Some of our achievements include:

  • Establishing over 35 broadband distribution hubs (Points of Presence or PoPs), each capable of serving up to 200 households.
  • Executing various special projects to assist community members in need, such as Buena Vista migrant housing, Pajaro Valley Shelter Services, Farm Discovery Center, and Housing Matters’ Casa Azul.
  • Connecting over 1,200 students and families to new internet access.
  • Creating infrastructure that has the potential to serve an additional 5,000+ individuals.
  • Enhancing broadband availability in over 60% of the Watsonville/Pajaro area.
  • Cultivating new partnerships with several school districts, Housing Matters, Housing Authority of Santa Cruz, and other like-minded organizations.

The partnership with Equal Access has been one of the most gratifying things the Cruzio team have ever undertaken. It embodies our core values and mission as well as the Santa Cruz community’s dedication to making a positive impact.

A student at Farm Discovery Center near Watsonville enjoys Equal Access high-speed internet

We extended internet to Farm Discovery and other places where students do homework.


Jason encapsulates our collective mission when he says, “we focus on equity and are doing everything we can to remove the digital divide from Santa Cruz County. We are thankful for the work Cruzio is doing and has done to make this a reality. With Santa Cruz COE’s and Cruzio’s shared vision towards this work we can truly make a difference for all of Santa Cruz county!”

If you want to help support our mission and help make sure no one in Santa Cruz County is unconnected, please donate to the Equal Access fund.

Note from Cruzio’s CEO

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Kitten at the laptopWhat area does Cruzio serve? Well, that’s changing. Our footprint is getting bigger.

Cruzio recently merged with neighboring best-buddy ISP Coastside Net. Coastside is based in San Mateo County, and Cruzio realized we’re not hyperlocal anymore.

Now we’re regional. But what’s our region called?

Our marketing staff have puzzled over this change. We used to say, “Santa Cruz County” in front of everything we did.

And we loved highlighting Santa Cruz County, although it’s a bit difficult having a city (Santa Cruz) and a county (Santa Cruz) with the same name. That’s challenging for advertising because people tended to think we provided internet just in the City. They didn’t realize Cruzio reaches a lot of odd places where you wouldn’t expect great internet to be.

We get around.

Now we’ve got even more territory to name. We all have a lot in common. The stretch of mountains-to-sea running from Pacifica all the way down and around Monterey Bay is an area of great natural beauty dotted with charming towns. Yes, if you are reading this, you likely live in a charming town. Or at least near one.

In the springtime we’ve got fields of brilliant yellow cowslips and starry purple ice plants. Cedars give way to scrub oaks give way to towering redwood trees, each with a distinct color, shape, and smell. Seals or sea lions nap at our beaches — some beaches even host elephant seals.

We surf. We sail. We bicycle. Our roads zigzag up into the mountains, our farms draw straight furrows below, and some of us may work in Silicon Valley but we’re much happier when we’re home.

We have common struggles, too. It’s hard to find housing. It takes way too long to get from one place to another on our crowded highways. We worry about fire in one season and flood in another. A lot of us struggle with the cost of living in such a beautiful place. We’re often far from needed services, especially during crises like fires or heavy storms.

As a region, we have a lot of decisions we need to make, and we do better when working together. More reliable internet reaching more places should help us.

So what’s the name of our new service area? We’re cogitating on that, but we don’t know yet. If you have any suggestions, send them in! Meanwhile Cruzio will continue to connect people from all around our unnamed region with the best internet possible, because we live here, too.

Our Very Own Tech Titans

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James Hackett and Chris Frost, builders of internet

James Hackett and Chris Frost, Titans of Tech

Chris Frost and James Hackett are building internet to underserved areas of Santa Cruz, Monterey, San Benito, and San Mateo Counties. And they won an award for it!

On March 2nd, in a chilly but thrilling outdoor event, our very own James Hackett and Chris Frost were lauded as “Titans of Tech” by Santa Cruz Works.

Frost and James well deserve their awards. Other local tech companies sell software or apps nationwide, which is impressive, but Cruzio allows people in our own community to create and use those apps and that software. We help people participate in the 21st century world of tech.

But we have to compete with some of the biggest corporations in the country. Staying competitive means we’ve had to build a whole new communications network, one that’s locally owned and operated specifically for local residents and businesses. Because so many people need better internet, we’ve extended from Santa Cruz County to reach further up the coast, to San Mateo County, and further south, to parts of Monterey and San Benito counties.

Building stuff is what we do. We set our goals high, and we accomplish our work quickly and efficiently. Frost and James are the leaders of our efforts and they do a remarkable job managing and guiding construction, even during a pandemic.

And then there’s our Equal Access initiative.

We’re not just building out a huge independent telecommunications network— which started from scratch in 2009 — we’re also helping low income people up and down the Central Coast access work, school, and social services over the internet. James and Frost have been dynamic leaders leaders in that important effort, too.

It can be very complicated to bring together all the resources needed to get internet to these difficult-to-serve areas. Frost and James have been able to forge important relationships so that projects move smoothly through their many stages. We are lucky to have partners such as Susan True from Santa Cruz Community Foundation and Jason Borgen from the County Office of Education. They are remarkable leaders who deserve awards as well.

Providing service to people who need it is our mission. And since everyone needs good internet, and needs increasingly more and better internet, we have a lot to do. We are lucky to have a tremendous staff and smart, compassionate leaders to get us there.

And no, James and Frost are not opening an In-N-Out burger. That was an April Fools joke. If an In-N-Out does open, we’ll happily provide it with internet.

And lastly, much admiration for Matthew Swinnerton, an event-planning madman and local icon, who allowed himself to be doused with 5 buckets of ice — we mentioned it was a chilly night that night, right? — at the event. Video here.

Cruzio Wins Grants to Build Internet

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San Jerardo migrant farmworker community gets broadband connections
You may have heard the Cruzio Internet recently won grants to build high-speed broadband to low income communities in Santa Cruz and Monterey Counties. This is the result of a determined, long-term effort by Cruzio and our partners — educators and philanthropists — to get internet where it’s most needed.

Funding for internet infrastructure has been lacking for many years

Solving the digital divide is complicated. You can’t deliver internet without a physical network, which is expensive and time-consuming to build. Parts of Cruzio’s service area are rural or low income, and free market forces just haven’t compelled construction to those places.

Several years ago, Cruzio turned our frustration with the digital divide into energy towards a solution. We set up our Equal Access program to build long-needed infrastructure.

We looked at public funding for internet, But till now, government programs promising better internet have generally been waylaid by big corporate ISPs. The programs just dumped money into existing networks (cough! shareholders’s pockets), perhaps helping to pay a family’s bills in the short term but doing nothing to improve available connectivity.

To the contrary: often, public funds helped sustain the status quo, not improve it.

The digital gap was widening

Due to a lack of investment, large parts of our region have been limited to infrastructure that can only carry 6 megabits per second, while cities like Los Angeles and San Francisco, where there’s a lot of competition from independent ISPs, often have access to gigabit or even multi-gigabit connections. That means an urban internet user in a prosperous neighborhood often has access to a connection that is dozens of times better than a low-income or rural user. Sometimes over a hundred times better. And the divide is growing.

Cruzio looked for a way to actually build to unserved areas, and what we could not find in public funding we found in community partnerships.

Local philanthropists stepped in

Because schoolchildren are one of the most important groups to be served by internet — they need it to keep up with classwork — from the beginning we found common ground with the Santa Cruz County Office of Education and other educators around our service area. Together we worked on establishing better internet opportunities for low income families.

We applied for grants, but at first there wasn’t much money available. We’re lucky that our local community took notice. The Community Foundation of Santa Cruz County connected us to needed funds. Private donations from Driscolls, the Watsonville Rotary, and some anonymous contributors joined our own contributions to put hundreds of families online, and will for years to come.

Cruzio members, always the best sorts of people in our unbiased opinion, have also been contributing. We love it when you pay a little extra on your monthly bill as a donation. Here’s how to sign up to support internet for a student who needs it.

Lately, government funding has become available

Private donations were, and will always be, vital to support internet equity. But finally, government money is available and our Equal Access program, already in full swing, has been able to win two grants — one from Santa Cruz County and one from Monterey County.

Because we are experienced network builders and know our area so well, we were able to present compelling proposals for fast, economical improvements in internet availability. And we’re quickly fulfilling our promises.. The ink was barely dry on the Santa Cruz County grant when we set up the first three new hubs in the Watsonville area. Four more are in the works right now, in Live Oak. And we are surveying for more in other parts of the county. People really need better internet right now, so we will use up the funds very quickly!

Cruzio’s putting all those funds to work

We’re working right now on four sites in northern Monterey County which should be operational this summer.  Each site serves dozens of buildings, sometimes translating to hundreds of people. As in Santa Cruz, all those folks will have access to our standard quality internet (which is quite good internet) at $15/mo.

Many thanks to Santa Cruz County Supervisors Koenig, Coonerty, Friend, and McPherson, and to the Monterey County IT Department — especially Alex Zheng and Eric Chatham — and Monterey Bay Economic Partnership, thanks Freny Cooper! We’ll do you all proud.

More details about this project in this Santa Cruz Local article.