Cruzio Newsletter - Number 69, October 6, 2003 1. Welcome to Our Small Business Fair--Starts Wednesday 4:30 pm! 2. Cruzio DSL $29.95/mo 3. Faster Uploads for DSL 4. Spam Abatement: Some Success 5. Cruzio DSL and the Politics of Broadband Today 6. Buddy Bucks: Sign Up a Friend for Cruzio Credit 7. Turn in Cans Instead of Late Fees 8. About This Newsletter 9. How to Reach Cruzio (dial-in or tech support) 1. Welcome to Our Small Business Fair--Starts Wednesday 4:30 pm! Every Wednesday for the next 4 weeks, 4:30 to 7 pm At the Museum of Art and History, downtown Santa Cruz To register: http://www.smallbusinessfair.com Learn how to get started and succeed in running a small business in the Santa Cruz area. Plus, win raffle prizes and enjoy delicious snacks. That's Cruzio's annual Small Business Fair. Some of our featured speakers are businesspeople who've turned their local operations into nationwide successes. Others are the experts to whom you turn when you need funding, marketing, or technical help. We have all new panelists every year. Here are just a few of the featured speakers this year: * Jeremiah Ridenour, Co-Founder Wildwood Harvest Foods (this week!) * Eric Mendelson, Loan Officer Coast Commercial Bank (this week!) * Tom Brady, Marketing Director, O'Neill * Cathy Summa, Cabrillo College's Director of Marketing * Marcus Cato, Managing Director, Shakespeare Santa Cruz SCHEDULE of TOPICS: October 8th, "Growing Your Business" October 15th, "Generating Sales and Keeping Customers" October 22nd, "Technology Choices for Small Businesses" October 29th, "Achieving Online Success" Cost for Cruzio customers: $30 each evening, or $100 for all 4 evenings if you pre-register; $40 at the door To pre-register, call Cruzio at 459.6301 x247 or visit http://www.smallbusinessfair.com 2. Cruzio DSL $29.95/mo Just a reminder that we've extended our popular DSL sale. Until December 30th, Cruzio DSL is just $29.95 plus tax for the first 12 months. It's a great time to upgrade to broadband. Yes, it's much faster than dialup; the price is right; and it comes with Cruzio's friendly, reliable service. If you are ready to order Cruzio DSL, visit: https://quartz.cruzio.com/dslorder/order_dsl.html 3. Faster Uploads for Cruzio DSL Cruzio DSL upload speeds are scheduled to increase across the board as of October 25th, but many people are already experiencing faster uploads. In the past, Cruzio's basic DSL accounts had upload speeds limited to 128 kbps. Now, those speeds will be ranging higher, depending on your line, and may go as high as up to 256 kbps. Download speeds (for Web browsing and getting email) will stay the same. No price increase for the extra speed! 4. Spam Abatement: Some Success Cruzio customers and staff are reporting satisfaction with the latest spam filter revamp, which happened in September. Our engineers implemented a filter program that identifies spam more correctly than ever before: more spam is deleted and fewer "false positives" occur. We continue to work on further improvements. It's a constant battle. Thanks for all the encouragement and for the compliments on this last round. 5. Cruzio DSL and the Politics of Broadband Today We recently learned that Cruzio is the #5 largest reseller of DSL in all of SBC territory. That makes us one of the top DSL sellers in the state of California. Why is Cruzio, a small company, so successful with DSL? First, our staff is very, very good at handling DSL. We process the orders efficiently, we bill correctly, we help customers with any and all difficulties. We've done this for years, for over 3,000 customers, and we are better at providing and supporting this complex product than just about any other company. At the same time, the phone companies have a tight clench on DSL, so that very few ISPs are able to sell much of it at all. The telecommunications giants, now supported by a friendly FCC, are pushing hard towards consolidation, leaving smaller providers in the cold. Cruzio early on saw a need for low-cost, high speed Internet and stubbornly pursued success with DSL, but we are one of the few small companies who have done so. So congratulations to Cruzio staff on working through the maze of bureaucracy and technical problems to come out ahead of the DSL pack. And shame on you, SBC and FCC, for allowing the phone companies to take over 95% of the DSL market. If the number of providers shrinks, the big providers left will control access to the Internet -- and when they control access, we fear they will control content. That would be a great loss to freedom of expression. 6. Buddy Bucks Recommend us to friends, family, colleagues: if a new customer gives us your email address, id number, or full name when they sign up you'll get $10 credit to your account. If two friends sign up, $20. Three friends, $30. It just goes on and on. 7. Turn in Cans Instead of Late Fees If you're late on a payment to Cruzio, turn it into a donation to hungry folks in our community. We will waive your late fee if you bring 3 cans into our office for our Second Harvest Food Bin barrel. Learn more about this charity at http://www.thefoodbank.org 8. About This Newsletter Cruzio doesn't like to waste bandwidth with extra email, but we sometimes have events and announcements that users need to know about. This seems like the most efficient way to let people know what's happening. Hope it's helpful. Please email support@cruzio.com with any comments or questions. By the way, we would love to have a regular, predictable schedule for this newsletter...but we simply do not send it unless there is real news enclosed. Thus the haphazard datelines. 9. How to Reach Cruzio (dial-in or tech support) To reach the Cruzio Information Center, for online technical and sales information: http://www.cruzio.com/support To dial in to Cruzio, set your software to dial one of the numbers below. 56k: 459-9408 33.6 kbps and under: 459-6230 To call Cruzio: 459-6301............Use this number to check Cruzio's system status, pay your Cruzio bill, find out more about our hours and location, or to reach someone in customer service and technical support. To send email to Cruzio, use one of these addresses: support@cruzio.com ......for technical support office@cruzio.com .......for billing and ordering information Cruzio's location: 903 Pacific Avenue, Suite 101, Santa Cruz, CA 95060 Cruzio's hours: Sales hours: 10am-6pm, Monday through Friday; 10 am - 2 pm Saturday Technical support: 10-6 pm, Monday through Friday, 10am - 2pm Saturday System monitoring, including customer-alerted emergencies, 24 hours per day, 365 days per year (leap years, 366 days) Thanks very much from Cruzio: Chris, Peggy, Julianne, Kathy, Mark, Martin, Georgette, Tapati, Pedro, Alec, Stephen, Paul, Gershom, Jessi, Michael, another Chris, Maria, Ezra, James, Juana, Krissie, Nikkie, Mike, Mario, Don, Bruce, and Jason (the grownups); Jake, Annika, and Carly (the kids) Daddy gets to hear the racier jokes... Jake, age 11: Why did Tigger stick his head in the toilet? Daddy: (taking sip of wine) I don't know, why? Jake: Because he was looking for Pooh! Daddy: (snorts wine out his nose) gasp - ha ha - gasp