Cruzio Newsletter - Number 106, July 9, 2007 1. Moving? Cruzio Can Help 2. Brown Bag Workshop This Thursday: Web 2.0 Tools 3. Web 2.0 Defined 4. Give Us a Piece of Your Mind: Take the Cruzio Survey 5. Hands-on Classes This Month: One Day Blog 7/24, One Night Web Site 7/26 6. 1/2 Off Computer Tuneup When You Purchase Cruzio DSL 7. Gizmo of the Month: The Digital Memory Card 8. Spam Status Report 9. Be Proud: Your Email Does Not Contain ISP Spam 10. Port 25 11. Cruzio's New Summer Hours 12. New Charge: Backup Dialup on DSL 13. Class Schedule Through August 14. Buddy Bucks 15. Feed the Hungry, We'll Waive Your Late Fees 16. About This Newsletter 17. How to Reach Cruzio (Dial-in or Tech Support) 1. Moving? Cruzio Can Help This time of year we see blue skies (sometimes), tourists, and rental vans double-parked as people move into new homes. We hope when you move you'll bring your Cruzio connection with you, and we'll make your Internet move as easy as we possibly can. Just call us a few weeks before you move, especially if you have DSL or plan to cancel your phone line, to minimize fuss and bother. We do moves every day and we can make it easy if you let us know. When you move, don't forget to check if your new location can get a higher speed DSL. Give us a call and we will check for you. DSL 3.0 and 6.0 are great for games, Web browsing, and downloading music and video clips. Higher bandwidth also helps when you share a connection among an office or a family's multiple computers. More about moving at: http://www.cruzio.com/services/highspeed_access/move_dsl.html 2. Brown Bag Workshop This Thursday: Web 2.0 Tools "Web 2.0 Tools for Businesses and Non-Profits" Thursday, July 12th, 12:00 - 1:30 pm, $10.00 903 Pacific Avenue, Downtown Santa Cruz We call pre-Web 2.0 sites "static." Wouldn't your organization do better with a dynamic site, where the users themselves put in their 2 cents? A blog, a comment section, even logins and passwords for each member? Come to Cruzio this Thursday to hear how a community site can create excitement for your business or non-profit organization. Cruzio's Marketing Manager Westi Haughey, herself an experienced Web 2.0 site designer, will show you the array of easy-to-install tools which can change your site from blah to bravo! 3. Web 2.0 Defined In your travels around the Internet, you may have seen the term "Web 2.0." For example, in this newsletter you may read that Cruzio provides Web 2.0 tools and that we're teaching a workshop on Web 2.0 this week. We find that people use this term in different ways so here's an attempt to clear it up. Web 2.0 refers to the latest trend in Web sites containing interactive features where people visiting the site are encouraged to write reviews, post photos, even create their own pages. The site is the readership, the readership is the site. Web 2.0 sites look more like MySpace and less like Google. When you look up a term like "Web 2.0," where do you go first? Many of us shoot right over to Wikipedia ( http://en.wikipedia.org ). Interesting because Wikipedia is itself a great example of Web 2.0. Anyone can create or edit a page: we are reading each other's work. Wikipedia's page on Web 2.0 http://en.wikipedia.org/wiki/Web_2.0 reminds us that Internet veterans disagree that there's anything new to this model. In fact, the Web was always meant to be interactive. But there is definitely a change in the last few years as developers are creating more tools with participation in mind -- like blogs, surveys, feeds, and content management systems which can be used to create a lively community site. If you are interested, come to our Web 2.0 workshop (see item #2 above), or to one of our hands-on classes where we create pages using these tools. 4. Give Us a Piece of Your Mind: Take the Cruzio Survey A five-minute survey is up for Cruzio members to enter your opinions and ideas. We'd like to hear from as many people as we can, so if you haven't filled it out yet, please do! We're paying close attention to the reactions and comments of every single person who answers it. So be one of those people. Why not do it now? Just pop over to: http://survey.cruzio.com Our survey is especially fun because we built it ourselves. Our marketing and publishing teams set it up and it's got a great look and feel. It's the kind of feature you can build, too -- survey software comes free with Website Plus or Premium on Cruzio. (By the way, if you'd like to see a survey-building class, please let us know.) Many thanks to the folks who already filled out the survey, and thanks in advance to everyone who's about to. The survey closes July 15th, so visit soon! We'll let you know some of the results in the newsletter. 5. Hands-on Classes This Month: One Day Blog 7/24, One Night Web Site 7/26 Creating a new blog or Web site is inexpensive (Cruzio Website Plus and Premium include the tools for free) and new software makes it easy. But sometimes you need a boost to get you started. Cruzio's hands-on classes are designed with exactly that in mind: you'll get a new site off the ground in just a couple of hours in a fully-equipped, supportive environment. You don't need to study or prepare beforehand, although we encourage you to daydream about the blog or site you'd like to have. We're using the same tools that industry leaders use on their sites, so you'll be able to achieve a sophisticated, professional look. Each of our hands-on classes has a maximum of 8 students to two instructors. That means that as you create your Web site, you'll get an answer to most every question you have and you'll be able to move quickly from dreaming about a new site to actually having one. One Day Blog Tuesday, July 24th, 9:00 - 11:00 AM, $99.00 903 Pacific Avenue, downtown Santa Cruz One Night Web Site Thursday, July 26th, 5:00 PM - 8:00 PM, $199.00 903 Pacific Avenue, downtown Santa Cruz Register (and learn more) at http://classes.cruzio.com You will need a Website Plus or Premium account to take a hands-on class, if you don't already have one or aren't sure please give us a call. 6. 1/2 Off Computer Tune-up When You Purchase Cruzio DSL It's amazing what people will live with sometimes. Web browsers blighted by popup windows, computers that crash or run like molasses. There are good options for folks whose computers or connections are slow: right now you can save money by upgrading both at the same time. Until September 30, 2007, you or a friend can get 1/2 off on one of Cruzio's popular Computer Care Tune-ups when you order new DSL service. Our tune-up will speed up your computer, and our DSL will speed up your Internet. It's a great match. And please remember that as a Cruzio member you can always get $20 off any of our computer tune-ups any time. There is no reason to let your computer slow you down. Bring your computer in, you'll love the difference. 7. Gizmo of the Month: The Digital Memory Card There are two reasons to take a photograph: as a record or as art. Some photographers, like Mathew Brady who took the famous likenesses of Abraham Lincoln, create art and public records at the same time. (You can see his work on the penny and the five-dollar bill). The age of the digital camera is upon us, and even Brady would today be carrying a pocket point-and-shoot to augment his heavyweight single lens reflex mainstay -- that's the minimum equipment necessary for a serious photographer today. And Brady's pockets would no doubt be full of photo memory cards in their little plastic cases. As digital cameras evolve, they create larger and larger images which are stored on tinier and tinier cards. Cruzio carries 2.0 GB SD Memory cards at just $34.99 each. Not much thicker than a fingernail, they hold hundreds of high quality mega-pixel photos each. A friend was once robbed on vacation in Turkey, and he told us that he did not mind the loss of the camera as much as losing the memory card which held all his photos. Don't keep all your photos on one card. Get a spare or two, and keep one in your suitcase while you're out on the town. When you are done taking your pictures, you can upload them from the card to your computer. From there, you can print them out, or email them to your friends and family, or -- best of all -- put them up on a Web page. Cruzio's new Web 2.0 tools include easy-to-use online photo gallery software. In no time, you can have those family reunion pictures available to the whole family. In fact, if there is a spot like Cruzio's store where you vacation, you can upload your photos via rental computers and publish them before you even return home. 8. Spam Status Report The latest virus bedeviling the Internet promises you a postcard from a "friend" or "family member." If you click on the "postcard" link, a script will attempt to install a spam-creating bot on your computer. The description of how it works reads like a big budget sci-fi thriller: "Antivirus vendors had tentatively pegged the executable malware as a variation of the Storm Trojan, an aggressive piece of malware that has been hijacking computers to serve as attacker bots since early this year. Computers already compromised by Storm -- a.k.a. Peacom -- are hosting the malware, and the attackers are rotating those machines' IP addresses in the spam they're sending." The movie "Transformers" comes to mind. Please watch out for this scheme, and for scams like it. Most of us know by now that email attachments should not be opened unless you know what it is and who it is from, and anti-virus software is getting good at locating trojan horse threats in attachments. So the spammers are moving on. The more popular scheme now is to get people to go to a Web site and click on links there. The links activate scripts which will look for and exploit weaknesses on your computer. In the postcard-scam case, millions of people have clicked on the link and if they don't have up-to-date virus protection they may now have a zombified computer. Don't be fooled; don't go there. Some current statistics on spam, Internet-wide: - 10 out of 11 email messages are now spam - One in 14 email messages carries a virus - 10 in 22 connections to mail servers are probes by spammers In a single month last year (September to October, 2006) spam around the Internet increased by 59%. It's quite a battle we are fighting here! Please help us by keeping your computer's virus-detection software up to date, and think before you click on those emails. We'll contact you if we detect you are zombified -- hopefully that is a reassuring statement. And if you think you might have the virus you are welcome to bring your computer in for a free 15-minute diagnostic. 9. Be Proud: Your Email Does Not Contain ISP Spam Does it bug you that some friends who use another Internet provider send an advertising blurb at the bottom of every email message? Something like this: "Tired of spam? Brand Y Email has the best spam protection around!" (note the irony: isn't this message spam?): Unlike Cruzio, many email services attach ads to the bottom of every email a person sends. There's no payment or reduction of fees for sending an ad to every person emailed. That's been bad enough, especially if customers are paying for email service (which most people are). Now it's gone even farther. The ads are bigger and more obnoxious than ever. Here's an example: http://www.dslreports.com/forum/remark,18459010 And some ISPs are experimenting with a method of putting ads on every single page you view in your Web browser: http://www.dslreports.com/shownews/ISPs-Injecting-Ads-Into-Pages-85222?brk=2 Rest assured, Cruzio does not consider the email you send an advertising medium and will leave your Web page content alone. 10. Port 25 As we've mentioned in prior newsletters, in order to be a good netizen and help prevent spam, Cruzio must close off outgoing port 25 to non-Cruzio IP addresses. We are scheduled to make this change for customers using dynamic IP addresses on Tuesday, August 7th. This will not affect over 99% of our customers. If you have been using port 25 -- for example, if you've set up your own mail server -- please let us know. We'll create a workaround to accomodate your needs. Email us at firstname.lastname@example.org or call 459-6301. 11. Cruzio's New Summer Hours Our Santa Cruz sales office will be open an hour earlier in the summer, so people who need to stop by to use a computer, ask a question or make a payment can stop in on their way to the beach (or work). We'll be opening our doors at 9 am Monday through Saturday. Cruzio technical support still opens at 8am Monday through Friday, 10 am Saturday. 12. New Charge: Backup Dialup on DSL Unfortunately, costs have risen and Cruzio is no longer able to provide a free backup dialup number to DSL customers. We will begin charging a very small monthly sum -- 82 cents -- for this service as of next month. We highly recommend that you maintain a dialup service to back up your DSL. It comes in handy when you are traveling or if there is a problem with the lines. The fee is quite small and it is a kind of insurance. However, it is optional and if you'd like to remove the service please contact us. 13. Class Schedule Through August July 12th "Web 2.0 Tools for Business or Non-profit" Brown Bag 24th "One Day Blog" Hands-on Class 26th "One Night Web Site" Hands-on Class August 16th "Troubleshooting Your Computer" Brown Bag 23rd "Photo Gallery" Hands-on Class 25th Computer Care Clinic 30th "Advanced Blogging" Hands-on Class This schedule is subject to change, so please check our Web site to confirm and register: http://classes.cruzio.com 14. Buddy Bucks Recommend us to friends, family, colleagues: if a new customer gives us your email address, registration number, or full name when they sign up you'll get $10 credit to your account. If two friends sign up, $20. Three friends, $30. It just goes on and on. 15. Feed the Hungry, We'll Waive Your Late Fees If you're late on a payment to Cruzio, turn it into a donation to hungry folks in our community. We will waive your late fee if you bring 3 cans into our office for our Second Harvest Food Bank barrel. Learn more about this charity at http://www.thefoodbank.org 16. About This Newsletter Cruzio doesn't like to waste bandwidth with extra email, but we sometimes have events and announcements that users need to know about. This seems like the most efficient way to let people know what's happening. Hope it's helpful. Please email email@example.com with any comments or questions. By the way, we would love to have a regular, predictable schedule for this newsletter...but we simply do not send it unless there is real news enclosed. Thus the haphazard datelines. 17. How to Reach Cruzio (dial-in or tech support) To reach the Cruzio Information Center, for online technical and sales information: http://www.cruzio.com/support To dial in to Cruzio, set your software to dial one of the numbers below (note: we've expanded and joined modem pools, so you may be using another number. If so, don't worry, it still works just fine). Dialup (in Santa Cruz County): 459-9408 Nationwide Dialup: Look up local number on our Web page: http://www.cruzio.com/support/dialup_isdn/nationwide_numbers.html or call Cruzio toll free, 1.800.303.3302 To call Cruzio: 459-6301............Use this number to check Cruzio's system status, pay your Cruzio bill, find out more about our hours and location, or to reach someone in customer service and technical support. 722-6200 .......... Cruzio's number in Watsonville. To send email to Cruzio, use one of these addresses: firstname.lastname@example.org ......for technical support email@example.com .......for billing and ordering information Cruzio's locations: Santa Cruz: 903 Pacific Avenue, Suite 101, Santa Cruz, CA 95060 Watsonville: Plaza Vigil, 23 E. Beach Street, Watsonville, CA 95076 Cruzio's hours: Sales hours: 10am-6pm, Monday through Friday; 10 am - 2 pm Saturday Summer hours: 9am - 6pm, Monday through Friday, 9am - 2pm Saturday Technical support: 8am to 6pm, Mon to Fri, 10am - 2pm Saturday System monitoring, including customer-alerted emergencies, 24 hours per day, 365 days per year (leap years, 366 days) Thanks very much from Cruzio: Chris, Peggy, Julianne, Mark, Stephen, Paul, Gershom, Jessi, James, Juana, Nikkie, Mike, Don, Bruce, Edgar, Brian, Westi, Andrew, Jaime, another Chris, yet another Chris, Diana, and Maria; our awesome summer interns, Peter, Doreen, Shogo, Tommy & Michael Jake, Annika, and Carly (the kids) Jake's summary of an anti-gun control argument: "There are a lot of crazy people out there, so everyone should be armed."