Cruzio Newsletter - Number 108, September 5, 2007 1. Tomorrow, Brown Bag Workshop: "Get Rid of Spam" 2. Oh, the Computers We Saw at Our Clinic! 3. U.S. Auctioning 700 MHz: Will Google Buy It? 4. We're Opening a New Watsonville Store, Please Come By 5. Launching Micruzio.com 6. This Month, Learn to Build Web Sites and Online Stores: "One Night Web Site," Tuesday, Sept 11 "Selling Your Products with ShopSite," Thursday, Sept 13th 7. Quick Tech Tip for Mac Users 8. Special for New DSL Customers -- Free Router with Modem 9. Scroll Through a 12th-Century Chinese Village 10. Tell Us What You'd Like on Our Web Site 11. Class Schedule Through November 12. Cruzio CEO Elected to CISPA Board of Directors 13. Backup Dialup Charge 14. Moving 15. Buddy Bucks 16. Feed the Hungry, We'll Waive Your Late Fees 17. About This Newsletter 18. How to Reach Cruzio (Dial-in or Tech Support) 1. Tomorrow, Brown Bag Workshop: "Get Rid of Spam" September 6th, 12:00 - 1:30 PM, $10.00 903 Pacific Avenue, Downtown Santa Cruz Spam is the bane of the Internet; delivering viruses, scams, and schemes to unwilling recipients and wasting an amazing amount of our time. The latest statistics say that only one in twelve email messages is real -- the rest, spam. In just an hour and a half at lunchtime, you can learn from our experts how to ban spam from your mailbox. We'll be presenting very specific and practical steps, for both Mac and Windows users. Cruzio has helped countless customers get past spam, and we will be happy to help you, too. Imagine how much time you will save by reducing junk mail! There is still room in the class -- you are welcome to stop by and join us. http://classes.cruzio.com/workshops.html 2. Oh, the Computers We Saw at Our Clinic! Speaking of spam, last week when Cruzio's top technicians Chris Frost and Mike Brogan opened our doors for a free virus clinic, they diagnosed dozens of infected computers. With a good cleaning, these machines will work just fine. But boy, they were ailing! Some computers had literally dozens of viruses. Our clinics are just one way to have your computer checked. You are welcome to set up an appointment for a free 15-minute diagnostic any time. If you're suspicious about your computer's health, call us at 459-6301 option 5 to set the date. We'd say "your computer will thank you for it," but really it's you who will benefit. (Plus we're opposed to rampant anthropomorphization.) Computer Care information is at http://www.cruzio.com/services/tech_services/ 3. U.S. Auctioning 700 MHz: Will Google Buy It? Cruzio, like most independent ISPs, is hoping Google will buy the latest and perhaps last band of spectrum available for wireless communication. Until now it's been used by television stations, but TV is going all-digital. Many experts worry that this portion of the wireless spectrum, soon to be auctioned by the FCC, will be purchased by a telecommunications giant (Verizon? AT&T?), then tucked away so no one can use it. This is a very real possibility. Cornering a market, as we all know from playing Monopoly, is worth far more than the face value of any single piece. Google is so concerned about the monopolization of Internet access that they campaigned to keep the spectrum open for wholesale purchase no matter who wins the auction and offered to make a bid of $4.6 billion under those conditions. Sadly, the FCC did not agree with their proposed rules. The FCC terms leave open the possibility that someone will buy the bandwidth just to keep it off the market. Said dissenting commissioner Michael Copps: "A wholesale requirement would have leveled the playing field for companies that want to get into the network business but cannot break through the defenses erected by the massive incumbents who dominate the industry. It is not hard to see why companies with extensive networks and millions of customers are generally able to outbid new entrants, even deep-pocketed ones." Google has deep pockets and a vested interest in bidding, but the price will be quite high and they may not go for it. If Google does buy the spectrum, will they stick to their promise to wholesale openly, or will they be corrupted by power? Remember that Google's motto is "Don't Be Evil." Money! Power! -- such drama! The auction will probably be held this December or January. Proceeds go to relief of the national debt. 4. We're Opening a New Watsonville Store, Please Come By Cruzio is having a party in Watsonville this Sunday, and we'd love to see you there. We're celebrating our newer, bigger store right on Beach Street across from City Plaza Park. The new digs are convenient, nicely decorated, and home to some exceptionally fast new computers (even newer, and faster, than the ones in Santa Cruz!). Come join us on Sunday and we'll serve you free snacks from local vendors (yum). You can use the rental computers for free, and we'll have demonstrations of how to set up an online photo gallery and download free music -- legally! You'll also have a chance to win a free year of DSL. Hint: as with all Cruzio raffles, the pool of contestants is much smaller than what you are used to, which means you've got a much better chance of winning. Whether it's this weekend or any time, we'll be happy to see you in our new store. If you're in the neighborhood and want to read some email, please drop in! And when you come by, please say hello to Gershom, Jaime, or Diana, the friendly Cruzio folks who work at our store. Details: Cruzio Grand Opening Party Sunday, September 9th, 11:00 am - 3:00 pm 25 East Beach Street, Watsonville Free! 5. Launching Micruzio.com Surf the Web in Spanish! Cruzio's bilingual staff, led by talented writer and designer Jessi Hance, has created a Spanish Cruzio Web site. We're officially unveiling it at our Watsonville Grand Opening pening September 9th (see above) but Cruzio customers can have a sneak preview right now: http://www.micruzio.com Micruzio.com shares many features with our English site at http://www.cruzio.com -- but also introduces new pages. Jessi's love of music especially shines on the entertainment page: http://micruzio.com/recursos/musica.html ..well worth a visit, even if you don't speak Spanish. If you know someone who'd like to sign up for Cruzio's services in Spanish, send them to our new signup form (and remember you will get credit -- Buddy Bucks -- for your referral): http://inscribase.micruzio.com 6. This Month, Learn to Build Web Sites: "One Night Web Site," Tuesday, Sept 11 "Selling Your Products with ShopSite," Thursday, Sept 13th Local businesses, listen up. You still have time to plan for Christmas sales on the Web -- one of the most popular ways for people to shop these days. Cruzio has lined up the classes you'll need to put up an online store with minimum effort and maximum assistance. We've timed our ShopSite classes with Christmas season in mind: come into the Brown Bag workshop next Tuesday for a look at the program. If you like what you see, but need some hands-on help, sign up for the full class in October where you'll actually set up your store with an instructor by your side. You'll still have time to tweak and modify the store before the Christmas rush. Details: "Selling Your Products Online With ShopSite" Thursday, September 13th, 12:00 - 1:30 PM 903 Pacific Avenue, Downtown Santa Cruz Brown Bag Workshop $10.00 If you don't yet have a Web site for your business, or you're dissatisfied with the site you have, Cruzio can help you build a new one. Joomla is the name of the framework that Web designers use to make the most up-to-date sites. It's a surprisingly simple system, once you've got the hang of it, and Cruzio will teach you how to use Joomla to construct a site. Be sure to register early, this is a popular class. If you'd like to see an example of what a Cruzio student created, visit http://www.dance-odyssey.com/ . They did a great job. Details: "One Night Web Site" Tuesday, September 11th, 5:00 - 8:00 PM 903 Pacific Avenue, Downtown Santa Cruz Hands-on Class, limited to 8 students (2 instructors) $199.00 7. Quick Tech Tip for Mac Users If you are on a Mac and you'd like to view WMV (movie) files, instead of using the horrific Windows Media Player, install the Flip4Mac Quicktime component. It lets you view WMV files with Quicktime, which is much better. It's so good that Microsoft has ceased development of Windows Media Player for Mac and distributes Flip4Mac instead. Download the software for free at: http://www.microsoft.com/windows/windowsmedia/player/wmcomponents.mspx 8. Special for New DSL Customers -- Free Router with Modem Anyone starting up a new DSL account before 12/31/07 can get a FREE wireless router with purchase of a DSL modem, saving $89 in the process. It's a good idea to purchase equipment at Cruzio because our techs test every item and set it up so it's simple to connect at home. We also guarantee our equipment for a whole year. If your modem should break -- a fairly rare occurance since we've tested it -- bring it in and we'll hand you a new one right away. No packing, no shipping, no hassles. We are remarkably easy to deal with. 9. Scroll Through a 12th-Century Chinese Village One of the best uses we've ever seen for a scroll bar: moving along one of those long Chinese scroll paintings. These pictures are always meant to be experienced as journeys, normally from the peaceful countryside to a busy town nearby, passing by palaces and mansions and through the working class areas of town along the way. It's a fascinating glimpse into life as it was long ago, and often surprisingly familiar. This scroll painting was captured and put onto the Web by an enterprising photographer and the presentation suits it perfectly. Visit 12th-century China right now: http://en.wikipedia.org/wiki/Image:Along_the_River_7-119-3.jpg 10. Tell Us What You'd Like on Our Web Site Another quick survey is coming up soon -- just 5 minutes of your time is requested. We'd like to know what you like and dislike about Cruzio's home page. The survey isn't up yet, but it will be very soon. Look for the link in the next few days on http://www.cruzio.com This is your chance to tell us of any wild notion you might have about what sort of site would suit you. Cruzio has one of the most popular Web sites in Santa Cruz County, and we want to keep it useful and entertaining. Let us hear your thoughts! 11. Class Schedule Through November September September 6: "Get Rid of Spam" Brown Bag September 11: "One Night Web Site" Hands-on class September 13: "Selling Your Products Online With ShopSite" Brown Bag October October 8 & 10: Internet for Beginners, in Spanish October 11: "One Night Blog" Hands-on class October 18: "One Night Web Site Advanced" Hands-on class October 23: "Set Up Your Online Store" Hands-on class October 22 & 24: Internet for Beginners, in English November November 5 and 7: Internet for Beginners, in Spanish November 8: "Free Software Alternatives" Brown Bag November 13: "Introduction to the Internet" Hands-on class November 15: "One Day Web Site" Hands-on class November 19 & 21: Internet for Beginners, in English Check http://classes.cruzio.com for the latest information and to sign up. Dates or topics occasionally change. 12. Cruzio CEO Elected to CISPA Board of Directors Cruzio is an independent Internet Service Provider -- and proud of the "independent" part. We are not owned by a telecom conglomerate, which we believe makes a positive difference to our quality of service. We also believe that independent providers like Cruzio keep the big companies honest -- it's harder for them to favor their own corporate partners when competition shows better options are available. But being an independent ISP has its challenges. That's why the ISPs in California formed an association some years ago: California Internet Service Providers Association, or CISPA. Now Cruzio's co-CEO Peggy Dolgenos will add to her many and varied duties by serving on the CISPA Board of Directors. She will be bringing the voice of Cruzio's customers to the statewide table. 13. Backup Dialup Charge One more reminder to folks with DSL 1.5, 3.0 and 6.0: a small charge of 82 cents has been added to your monthly bill for the backup dialup connection that we used to give free with each account. Rising costs have forced this change. We recommend that you keep the backup connection. It's useful when traveling or if your DSL equipment or circuit is temporarily not working. Since these occasions are relatively rare, you might choose to cancel the service. If so, please email us at email@example.com. If you'd like to reinstate the backup later, we can certainly do so, but there will be a $5.00 reconnection fee. Luckily, Cruzio is able to keep this charge very low, less than a fifth of what some other ISPs charge -- when they offer the service at all (cable Internet, for example, does not). 14. Buddy Bucks When you recommend Cruzio to your friends, you can get substantial savings on your own account. We will give you $10 credit for any access customer you refer, and if they buy a number of services you can earn even more. Be sure they tell us your full name, email address or account number when they sign up. 15. Feed the Hungry, We'll Waive Your Late Fees If you're late on a payment to Cruzio, turn it into a donation to hungry folks in our community. We will waive your late fee if you bring 3 cans into our office for our Second Harvest Food Bank barrel. Learn more about this charity at http://www.thefoodbank.org 16. Moving? Cruzio is very experienced with Internet moves and can help you with all the details. We pride ourselves on making things easy for you. But you've got to let us know you're going to move -- several weeks' notice is ideal. Please give us a call or email us at firstname.lastname@example.org to let us know your plans. 17. About This Newsletter Cruzio doesn't like to waste bandwidth with extra email, but we sometimes have events and announcements that users need to know about. This seems like the most efficient way to let people know what's happening. Hope it's helpful. Please email email@example.com with any comments or questions, or to request that we remove you from our mailing list. By the way, we would love to have a regular, predictable schedule for this newsletter...but we simply do not send it unless there is real news enclosed. Thus the haphazard datelines. 18. How to Reach Cruzio (dial-in or tech support) To reach the Cruzio Information Center, for online technical and sales information: http://www.cruzio.com/support To dial in to Cruzio, set your software to dial one of the numbers below (note: we've expanded and joined modem pools, so you may be using another number. If so, don't worry, it still works just fine). Dialup (in Santa Cruz County): 459-9408 Nationwide Dialup: Look up local number on our Web page: http://www.cruzio.com/support/dialup_isdn/nationwide_numbers.html or call Cruzio toll free, 1.800.303.3302 To call Cruzio: 459-6301............Use this number to check Cruzio's system status, pay your Cruzio bill, find out more about our hours and location, or to reach someone in customer service and technical support. 722-6200 .......... Cruzio's number in Watsonville. To send email to Cruzio, use one of these addresses: firstname.lastname@example.org ......for technical support email@example.com .......for billing and ordering information Cruzio's locations: Santa Cruz: 903 Pacific Avenue, Suite 101, Santa Cruz, CA 95060 Watsonville: Plaza Vigil, 25 E. Beach Street, Watsonville, CA 95076 Cruzio's hours: Sales hours: 10am-6pm, Monday through Friday; 10 am - 2 pm Saturday Technical support: 8am to 6pm, Mon to Fri, 10am - 2pm Saturday System monitoring, including customer-alerted emergencies, 24 hours per day, 365 days per year (leap years, 366 days) Thanks very much from Cruzio: Chris, Peggy, Julianne, Mark, Paul, Gershom, Jessi, James, Juana, Nikkie, Mike, Don, Bruce, Brian, Westi, Andrew, Jaime, another Chris, yet another Chris, Diana, Jake, Tommy, Orlando, Loren and Shawn; Jake, Annika, and Carly (the kids) and Congratulations to Mike and Emilie, getting married this month! "Mommy, this is the first day of school. No time lie around." Carly at 7 am this morning. "I can't wait until summer vacation." Annika, on the first day of school.