Cruzio Newsletter - Number 109, October 17, 2007 1. Cruzio's 9th Annual Small Business Fair 2. Take Our Survey -- Help Change Cruzio's Web Site 3. Three Great Hands-on Classes This Month: "One Night Web Site" "Set Up Your Online Store" "One Night Web Site -- Advanced" 4. Behind the Scenes at Cruzio: The Spanish Team 5. Gizmo of the Month: iTrip 6. Intro to the Internet Class in Watsonville this Month 7. Myanmar Government Cuts Off Internet Access 8. Class Schedule Through November 9. Watsonville Store Opening a Blast 10. Buddy Bucks 11. Moving 12. Feed the Hungry, We'll Waive Your Late Fees 13. About This Newsletter 14. How to Reach Cruzio (Dial-in or Tech Support) 1. Cruzio's 9th Annual Small Business Fair: "Succeeding on the Web Today & Tomorrow" When making decisions we often look for examples of what others have done so we can learn from their experiences, the bad and the good. This year's Small Business Fair allows you to do just that when it comes to building or remodeling your business' Web site. Join us Wednesday, November 7 at The Museum of Art & History where we've invited some top notch speakers to tell you how they're using Web 2.0 to power their Web sites, drive traffic and find new audiences. You'll also enjoy a tasty dinner from Alfresco Catering, wine tasting from Silver Mountain Vineyards, our always exciting raffle, and the opportunity to mix and mingle with other local business owners. Visit http://smallbusiness.cruzio.com to learn more and sign up. This event has sold out the past 3 years. Register early to get your seat! 2. Take Our Survey -- Help Change Cruzio's Web Site http://www.cruzio.com is one of the most popular sites in Santa Cruz County (28 *million* hits since 1997). We've had a lot of fun with our Web pages over the years, using them to reflect and serve the community we're a part of. Every so often we assess the latest and greatest Web technology and upgrade our site. A change to our home page is in the planning stages right now, and we'd love to get your opinions: What do you like? What don't you like? What would make it more useful? Let us know. Take the survey, it's only 5 questions http://tinyurl.com/2pqcvh Thanks for your help. 3. Three Great Hands-on Classes This Month: One Night Web Site Set Up Your Online Store One Night Web Site -- Advanced We've set up lots of classes this month, anticipating that families and small businesses will want to get their Web sites ready for the holidays. Just think of saving time (and trees) by putting your holiday newsletter online, or making extra money by selling your products in your very own online store. If you'd like to create a Web site for your business, hobby or family with the latest tools, try "One Night Web Site," where talented instructors Mike and Chris will guide you through the process of organizing and actually building your site -- you set it up right there, while they advise and help. One Night Web Site, Thurs Oct 18th, 5:00 - 8:00 pm, $199 Only one seat left! Register today. Add a shopping cart to your site with our next class and start earning money over the Internet. The instructors (Bruce and Jessi) will help you install a shopping cart on your actual pages -- either a Web site you already have, or one you set up right there in class. Set Up Your Online Store, Tues Oct 23rd, 9:00 - 11:00 am, $149 Seats still available. Register today! You're welcome to repeat hands-on classes: the cost is reasonable and there's always more to learn. But if you don't want to go over the initial instructions again, try our One Night Web Site Advanced class for the next steps. In the advanced class you'll continue working with our great instructors to move your site further forward, add more features, and work out any problems you've run into. One Night Web Site Advanced, Thurs Oct 30th, 5:00 - 8:00 pm, $149 Seats still available. Register today! All the above classes will take place at our downtown Santa Cruz classroom, at 903 Pacific Avenue, across from the Metro bus station. We'll be using cutting-edge software (Joomla!) which comes free with a Cruzio Website Plus or Premium account, and ShopSite, which can be added on. Check our class schedule in item 8 below, and for more information and registration please visit http://classes.cruzio.com See you in class! 4. Behind the Scenes at Cruzio: The Spanish Team We live in an area where many people speak Spanish to their families and friends. In some parts of Santa Cruz County, Cruzio often finds that people are more comfortable working with us in Spanish than in English. So we've offered Spanish customer service for over 10 years. Cruzio's Spanish team members -- Jessi, Gershom, Jaime, Diana, Juana and Loren -- work in every department at Cruzio. They are an extraordinarily talented bunch who work at the high standards we expect at Cruzio -- except in two languages. (Reminds us of Ginger Rogers, dancing partner of the famous Fred Astaire, who they say did every step Fred did -- only backwards and in high heels). If you're a language person or a writer it is quite interesting to watch them work. Since the vocabulary of the Internet is brand new, you can see the words developing in Spanish as well as English. When are the terms multi-national? When do both English and Spanish use the same metaphors? And what Web sites have other people put up in Spanish? The choices are often different and sometimes better. Web Hosting Translation: Hospedaje Web, or "Web lodging" Junkmail Translation: Correo No Deseado, or "Undesired Mail" Surf the Web Translation: Navegar la Web, or "Navigate the Web" Our Spanish Web site is http://www.micruzio.com and if you'd like to speak to a Spanish tech support or salesperson just call us at 831 459-6301 and choose Option 1. And please join us in applauding the sometimes difficult and always dedicated job the Spanish team at Cruzio does. We are lucky to work with them and we believe our customers are lucky, too. 5. Gizmo of the Month: iTrip Heading out on the highway, looking for adventure? These days, you'll want an iPod with you. It used to be the passenger's job to balance music player, holder, and speakers on his or her lap so that the driver could enjoy some tunes. Or you'd be forever fiddling with the radio dial trying to get the thing to work. But now the iTrip dock lets you play the iPod through your car radio with a lot more grace and -- dare we say it? -- aplomb. Unlike earlier docks, the iTrip makes it easy to find and permanently set a broadcast frequency so that you need only pop in the iPod to set your system into sonic motion. Does Cruzio sell the iTrip? Yes, we do. In fact, our Sales Manager James insists we tell you about the iTrip right now because it is such a great deal. It's on the Web for $49.99 but we're selling it for $19.99. It is a cool-looking, sleek piece of equipment. Why, it might even make a nice gift. 6. Intro to the Internet Class in Watsonville This Month If you're reading this newsletter, you're probably able to navigate the Internet pretty well. But you may have a friend or relative who's having trouble getting started. Cruzio offers easy, low-pressure classes with Gershom, our Watsonville store manager. He'll show students the basics: how to connect and use a mouse, how to set up email and what to do if something doesn't seem to work. Admission to this class is free! Let us know you're coming by calling 831-722-6200. October 22: Intro to the Internet in English, Watsonville Class will be held at 25 E. Beach Street, Plaza Vigil, Downtown Watsonville 7. Myanmar Government Cuts Off Internet Access In a demonstration of the power of the Internet, the government in Myanmar chose to fight rebellious monks by cutting off public Internet access. Until they did so, a few weeks ago, photographs, descriptions and even films of street demonstrations and the ensuing crackdown could be seen around the world. Their (now restored) communication was silenced, and we could only guess at what was happening. News reports say that it was easy to cut off access because there are only two Internet providers in the whole country. 8. Class Schedule Through November October October 18: "One Night Web Site" Hands-on class, Santa Cruz October 22: "Intro to the Internet" in English, Watsonville October 23: "Set Up Your Online Store" Hands-on class, Santa Cruz October 30: "One Night Web Site Advanced" Hands-on class, Santa Cruz November November 7: 9th Annual Small Business Fair, The MAH, Santa Cruz November 8: "Free Software Alternatives" Brown Bag, Santa Cruz November 13: "Introduction to the Internet" Hands-on class, Santa Cruz November 15: "One Day Web Site" Hands-on class, Santa Cruz Check http://classes.cruzio.com for the latest information and to sign up. Dates or topics occasionally change. 9. Watsonville Store Opening a Blast Last month we celebrated our new Watsonville location with a big party. Customers and passersby dropped in to enjoy free pizza, cake and beautiful fruit -- the bounty of our downtown Watsonville neighbors. We ate delicious food, gave away big raffle prizes, and enjoyed the sunny Sunday. The most fun for us, though, was watching people get on the computers and start surfing, especially the kids. Our rental computers are brand new and extremely fast. If you're in the neighborhood and want to check email, pay a bill, or say hello, please stop in. We're in the heart of downtown Watsonville (we like old-fashioned downtowns) at 25 East Beach Street, across from City Plaza Park in the Plaza Vigil. 10. Buddy Bucks Do you know someone who'd enjoy using Cruzio's fine services? Recommend us to friends, family, colleagues: if a new customer gives us your email address, registration number, or full name when they sign up you'll get $10 credit to your account. If two friends sign up, $20. Three friends, $30. It just goes on and on. 11. Moving? If you are moving your home or office, please contact Cruzio. We're here to help the Internet portion of your move go smoothly. It's best to let us know several weeks ahead of time, especially if you have DSL or if you're cancelling a phone line. We can often save you from an interruption in Internet service and prevent costly fees -- but you've got to let us know. For more information, please see http://www.cruzio.com/services/highspeed_access/move_dsl.html 12. About This Newsletter Cruzio doesn't like to waste bandwidth with extra email, but we sometimes have events and announcements that users need to know about. This seems like the most efficient way to let people know what's happening. Hope it's helpful. Please email firstname.lastname@example.org with any comments or questions. By the way, we would love to have a regular, predictable schedule for this newsletter...but we simply do not send it unless there is real news enclosed. Thus the haphazard datelines. 13. How to Reach Cruzio (dial-in or tech support) To reach the Cruzio Information Center, for online technical and sales information: http://www.cruzio.com/support To dial in to Cruzio, set your software to dial one of the numbers below (note: we've expanded and joined modem pools, so you may be using another number. If so, don't worry, it still works just fine). Dialup (in Santa Cruz County): 459-9408 Nationwide Dialup: Look up local number on our Web page: http://www.cruzio.com/support/dialup_isdn/nationwide_numbers.html or call Cruzio toll free, 1.800.303.3302 To call Cruzio: 459-6301............Use this number to check Cruzio's system status, pay your Cruzio bill, find out more about our hours and location, or to reach someone in customer service and technical support. 722-6200 .......... Cruzio's number in Watsonville. To send email to Cruzio, use one of these addresses: email@example.com ......for technical support firstname.lastname@example.org .......for billing and ordering information Cruzio's locations: Santa Cruz: 903 Pacific Avenue, Suite 101, Santa Cruz, CA 95060 Watsonville: Plaza Vigil, 25 E. Beach Street, Watsonville, CA 95076 Cruzio's hours: Sales hours: 10am-6pm, Monday through Friday; 10 am - 2 pm Saturday Technical support: 8am to 6pm, Mon to Fri, 10am - 2pm Saturday System monitoring, including customer-alerted emergencies, 24 hours per day, 365 days per year (leap years, 366 days) Thanks very much from Cruzio: Chris, Peggy, Julianne, Mark, Paul, Gershom, Jessi, James, Juana, Nikkie, Mike, Don, Bruce, Brian, Westi, Andrew, Jaime, another Chris, yet another Chris, Diana, Jake, Tommy, Loren, Shawn and Zachary; our awesome interns, Melinda and Anna Jake, Annika, and Carly (the kids) "Her moods are changeable, but they're adorable." Carly, age 10, talking about her cat.