Cruzio Newsletter - Number 110, November 5, 2007 1. Come to the Small Business Fair This Wednesday 2. Get Free Software from Cruzio at our Brown Bag Workshop 3. Earthquake Info 4. A Gift for Each Cruzio Member: The Great Domain Name Giveaway 5. New Business Packages 6. Mac Users Beware: Trojan Horse 7. November Hands-on Classes: Intro to the Internet, One Day Web Site 8. Gizmo of the Month: iTrip Wins Again! 9. Cruzio is Matching Donations to Second Harvest Food Bank 10. Local Businesses Can Compete with Amazon 11. Class Schedule Through December 12. An Amazing Football Play 13. Buddy Bucks 14. Moving? 15. About This Newsletter 16. How to Reach Cruzio (Dial-in or Tech Support) 1. Come to the Small Business Fair This Wednesday Who should come to Cruzio's 9th Annual Small Business Fair this week: Artists, Attorneys, Roofers, Realtors, Bakers, Bail Bondsmen, Non-profits, Nurses, Coaches, Car Salesmen, Poets, Plumbers, Dentists, Divers, Contractors, Cosmeticians, ... and many more. This year's Fair is useful to an especially wide range of businesses because we'll be introducing the newest way to present your company, your products, and yourself on the Internet using the techniques generally called "Web 2.0." Web 2.0 makes a creative, cool, and community-centered style of Web site. What better way to show off your work -- whether it's haircutting, dried apricots, or prose -- than by displaying it on a great Web site? Your customers are on the Web. Help them find you. The process need not be difficult. The real secret is that software has come a long way in the last few years and the tools are much improved -- more like PowerPoint than programming. Cruzio not only has the tools, we have the expertise. So this year Cruzio's own CEO Chris Neklason, creator of the Cruzio home page, will be one of our speakers and he'll talk about updating your online look and fostering communities and communication. He'll be joined by an impressive panel of local luminaries: John Patterson, Executive Director of Community TV Dale Julin, Award-winning Journalist & Owner of Your Solar Future Kay Mackenzie, Owner of Quilt Puppy Publications & Designs All of the speakers have created or updated their Web sites, and will share their tips. This may sound like a Ronco commercial, but we have to say it: that's not all... If you are a wine fancier you may know of Silver Mountain Vineyards, an esteemed local label who will be offering a wine tasting free with your Fair ticket. While sipping delicious wine and munching on an optional superb dinner from Al Fresco you may also win prizes from local businesses in our famous Small Business Fair Raffle, where a large percentage of the audience walks away with prizes and everyone has a good time. Plus you'll meet other small business owners and have a chance to talk about issues, answers, and options. Stop boring your spouse and kids with business talk, come meet other people with the same issues and actually find friends and solutions! The Fair is this Wednesday, so please register right away to save $10: Date: This Wednesday, November 7th, 2007 Time: 5:30 to 8:30 pm Location: The Museum of Art and History, 705 Front St., Santa Cruz Cost: $35 early registration, $45 at the door, $8 optional dinner Register at: http://smallbusiness.cruzio.com 2. Get Free Software from Cruzio at our Brown Bag Workshop Don't miss this upcoming workshop, it's a great opportunity to save. If you use a computer, you almost have to use popular software such as Microsoft Word (and the rest of the Microsoft Office Suite), Adobe Photoshop, or Dreamweaver. Each program costs many hundreds of dollars for every computer you install. But there are free alternatives to these programs, work-alikes which produce the same types of files with very similar interfaces. These are legal alternatives written by less famous, less corporate programmers. We use them here at Cruzio. We'll show you these programs and you can judge for yourself. At the end of the workshop we'll give you a CD with all the software on it free of charge. You can save thousands of dollars and admission is just $10. Date: Thursday, November 8th Time: Noon to 1:30 pm Cost: $10 Location: Cruzio's Santa Cruz Office, 903 Pacific Avenue 3. Earthquake Info Santa Cruz County was shaken up the day before Halloween when we were hit by a magnitude 5.6 earthquake, centered northeast of San Jose. Cruzio's Webmasters know it's important to keep up-to-date, comprehensive information about earthquakes available to our community. It's always available from the Weather, Surf, Tides and Quakes page on our Web site: http://www.cruzio.com/local_info/local_conditions.html To see the USGS ShakeMap detailing the intensity and range of the last quake, go to: http://earthquake.usgs.gov/eqcenter/shakemap/nc/shake/40204628/ If you click on "ShakeMap Archive," on the left, you can see how it compares to other quakes both recent and long past. It's probably a good time to read up on what to do during an earthquake, how to prepare, and more. You'll find that information here: http://earthquake.usgs.gov/learning/faq.php?categoryID=14 4. A Gift for Each Cruzio Member: The Great Domain Name Giveaway Have you ever wanted to get email at your own name? On December 15th, 2007, for one day only, you can register any domain name you want -- providing it's not already taken -- FREE of CHARGE. It's a gift from Cruzio to our members. There's one waiting for you. That is, if your name is Pedro Tweegle (okay, that's unlikely; it's just an example) you could get email at firstname.lastname@example.org -- a personalized email address. Or you might want a name for your business, like scshop.com. Even if you already have one domain name you might want another: perhaps you've got the version of your name that ends with .com but you have your eye on .net or .us. To get your free name, come to the store any time during our extended business hours on Saturday, December 15th, 9 am to 4 pm. We'll be serving coffee and snacks, and registration will just take a few minutes. You must be a Cruzio member to get a free name. We recommend you choose your domain ahead of time. To see if a name you're thinking of is open, please go to: http://www.cruzio.com/support/domain_web/whois.html If you register in our store on December 15th your domain registration and parking will be free for a full year -- which usually costs $25.90. If you bring in three cans for Second Harvest Food Bank we'll give you a second domain name as well! Registering the name makes you the domain's owner as long as you choose to keep it. After the first year, you'll need to pay an annual fee to maintain the registration. You can gift the domain to a friend or relative, it's a great present. We'll even give you a holiday-stocking-worthy gift certificate, all wrapped and ready to present to a loved one. And if you like, you can choose to get email or put up a Web site at your new address. We'll be happy to help you with both. So please come to the Great Domain Giveaway. Mark your calendars. Tell your (Cruzio) friends. See you there! 5. New Business Packages With Cruzio, businesses can get Internet access and a Web presence. Now, you can combine the two to get extra savings. For the upcoming Small Business Fair (see item 1 above), Cruzio has put together some very attractive deals. Three great packages, each with a free wireless router ($79 value), free domain name registration ($14.95 value), free Cruzio.com business listing and $50 off any Cruzio Hands-on Class. Here are the packages: Package 1 -- New Biz Kit: DSL & Domain name, just $22.95 per month. Package 2 -- Web Presence Kit: DSL & Domain Name plus Web Site Hosting, just $42.90 per month. Package 3 -- Online Sales Kit: Add ShopSite to your DSL, Domain and Web Site Hosting, and you'll be able to sell your products from your Web site, just $57.90 per month. If you're not sure what package is right for you, come in and talk to one of our friendly Cruzio staff for advice. We specialize in small businesses and you won't get a hard sell. Better yet, come to the Small Business Fair this Wednesday and learn from some of the best local Web sites. The business package offer ends December 28, 2007. Sign up before November 7th and get $10 off your Small Business Fair admission! 6. Mac Users Beware: Trojan Horse It's rare for Apple computers to suffer attack, but not impossible. Alert Cruzio Classes Program Manager and Mac guru Mike Brogan sent in a warning for Macintosh computer users. The problem is a "trojan horse" -- a program that's installed on your computer hidden in another program. It's not technically a virus because it can't move from one infected computer to another, but it behaves like one, taking control of your computer and potentially tricking you into giving it personal information (like passwords or credit card numbers). For more information on how to tell if you have the trojan horse, including how to remove it, please see: http://www.macworld.com/2007/10/firstlooks/trojanhorse/index.php?lsrc=mwrss If you'd like Cruzio to clean your computer and/or install protective software, Cruzio does so at a reasonable price. Please call us for an appointment: 459-6301 option 5. For a list of our Computer Care services please visit: http://quartz.cruzio.com/signup/index.php?formname=tech_services.html 7. November Hands-on Classes: "Intro to the Internet", "One Day Web Site" Two great Hands-on classes this month. Register at http://classes.cruzio.com First, this month we're offering a class in Santa Cruz which will be helpful to folks who feel uneasy around a computer, especially a computer which doesn't do what it should. We'll start with the basics, like setting up email the way you want it and shopping online. We'll talk about viruses, spam prevention and security. This is a great class for your friend or relative who needs to build computer and Internet confidence. Title: "Intro to the Internet" Date: Tuesday, November 13th Time: 9:00 - 11:00 am Price: Normally $49, this time just $29 !! Location: 903 Pacific Avenue, Santa Cruz ---- Our second hands-on class in November is our most popular one: One Day Web Site. It's the kickstart you've been needing to get your Web presence going. You'll design your site with a teacher by your side -- two teachers conduct a class of up to eight students. Nothing speaks better to the value of this well-taught class than the work of students who've attended in the past. Starting with little or no Web experience, here are some pages produced for their businesses and families: http://classes.cruzio.com/graduates.html Title: "One Day Web Site" Date: Thursday, November 15th Time: 9:00 - 12:00 noon Price: $199 Location: 903 Pacific Avenue, Santa Cruz 8. Gizmo of the Month: iTrip Wins Again! This is unprecedented. The iTrip has won Cruzio Gizmo of the Month two months in a row! Both staff and customers continue to rate it highly. It's a favorite because it provides what's missing from your iPod: the ability to play it through your car's radio so you can enjoy your tunes or audio books on the road. Cruzio has a great price on the iTrip, and it makes a great gift. It's an easy, inexpensive way to hook up your music without spending the money to upgrade your car's stereo. The iTrip is just $19.99 plus tax. Purchase it at one of Cruzio's stores or online at http://shopcruzio.com/accessories.html Once you've got the iTrip ready, here are some songs appropriate for your first iTrip road trip. We're sure you can think of more: "Roll On" by The Little Willies "Gear Jammer" by George Thorogood "Time to Start" by the Blue Man Group "Where the Streets Have No Name" by U2 "Night Drive" by Jimmy Eat World "El Camino" by the Gipsy Kings 9. Cruzio is Matching Donations to Second Harvest Food Bank Until the end of the year, Cruzio will match donations from our customers to the Second Harvest Food Bank. It's a holiday tradition at Cruzio, but no need to wait: nights are cold, and people are hungry, even now. This is how it works: make out a check payable to "Second Harvest Food Bank" and mail it to Cruzio. It can be for as little or as much as you like. We'll add the check to our folder, increase our own donation by a matching amount until we reach $1,500, and send the contributions in together. We're happy and proud to make donations to such a worthy cause. For more information on this highly-rated charity, please go to: http://www.thefoodbank.org As always, Cruzio will also waive late fees on your account if you bring in three food cans for our Second Harvest barrel. Whenever you would like to contribute food, you are welcome to drop it off at Cruzio: we have our barrel in-store all year long. 10. Local Businesses Can Compete with Amazon Shoppers, are you planning to make a lot of your Christmas choices online? Many local folks do much of their shopping at places like Amazon and eBay. Cruzio recommends buying from local online shops, too. You can often get quick delivery and easy returns. Plus, as Christmas gets nearer, you can make your choices online and then go down to the store yourself for the fastest possible delivery. Shopowners, wouldn't it be smart to offer your products for sale online too? There is still time to get something in place. Cruzio has planned an event, workshop and class schedule with your needs in mind. Start with the Small Business Fair this Wednesday to get a broad overview. Then check out one or more of our "One Day Web Site" Hands-on Classes, where you can actually create your Web site in class with two teachers on hand to guide you. Sign up at: http://classes.cruzio.com 11. Class Schedule Through December November November 5 & 7: "Beginning Internet" in Spanish (Watsonville) November 8: "Free Software Alternatives" Brown Bag workshop November 13: "Introduction to the Internet" Hands-on class November 15: "One Day Web Site" Hands-on class November 19 & 21: "Beginning Internet" in English (Watsonville) December December 3 & 5: "Beginning Internet" in Spanish (Watsonville) December 6: "Planning Your Web Presence" Brown Bag workshop December 11: "One Night Web Site" Hands-on class December 17 & 19: "Beginning Internet" in English (Watsonville) December 18: "One Day Web Site" Hands-on class Check http://classes.cruzio.com for the latest information and to sign up. Dates or topics occasionally change. 12. An Amazing Football Play From YouTube. If you're a football fan, you won't believe this. It's why it's so great we have YouTube: we can watch it over and over. 15 laterals in one play win the game for Trinity: 13. Buddy Bucks Do you know someone who'd enjoy using Cruzio's fine services? Recommend us to friends, family, colleagues: if a new customer gives us your email address, registration number, or full name when they sign up you'll get $10 credit to your account. If two friends sign up, $20. Three friends, $30. It just goes on and on. 14. Moving? If you are moving your home or office, please contact Cruzio. We're here to help the Internet portion of your move go smoothly. It's best to let us know several weeks ahead of time, especially if you have DSL or if you're cancelling a phone line. We can often save you from an interruption in Internet service and prevent costly fees -- but you've got to let us know. For more information, please see http://www.cruzio.com/services/highspeed_access/move_dsl.html 15. About This Newsletter Cruzio doesn't like to waste bandwidth with extra email, but we sometimes have events and announcements that users need to know about. This seems like the most efficient way to let people know what's happening. Hope it's helpful. Please email email@example.com with any comments or questions. By the way, we would love to have a regular, predictable schedule for this newsletter...but we simply do not send it unless there is real news enclosed. Thus the haphazard datelines. 16. How to Reach Cruzio (dial-in or tech support) To reach the Cruzio Information Center, for online technical and sales information: http://www.cruzio.com/support To dial in to Cruzio, set your software to dial one of the numbers below (note: we've expanded and joined modem pools, so you may be using another number. If so, don't worry, it still works just fine). Dialup (in Santa Cruz County): 459-9408 Nationwide Dialup: Look up local number on our Web page: http://www.cruzio.com/support/dialup_isdn/nationwide_numbers.html or call Cruzio toll free, 1.800.303.3302 To call Cruzio: 459-6301............Use this number to check Cruzio's system status, pay your Cruzio bill, find out more about our hours and location, or to reach someone in customer service and technical support. 722-6200 .......... Cruzio's number in Watsonville. To send email to Cruzio, use one of these addresses: firstname.lastname@example.org ......for technical support email@example.com .......for billing and ordering information Cruzio's locations: Santa Cruz: 903 Pacific Avenue, Suite 101, Santa Cruz, CA 95060 Watsonville: Plaza Vigil, 25 E. Beach Street, Watsonville, CA 95076 Cruzio's hours: Sales hours: 10am-6pm, Monday through Friday; 10 am - 2 pm Saturday Technical support: 8am to 6pm, Mon to Fri, 10am - 2pm Saturday System monitoring, including customer-alerted emergencies, 24 hours per day, 365 days per year (leap years, 366 days) Thanks very much from Cruzio: Chris, Peggy, Julianne, Mark, Paul, Gershom, Jessi, James, Juana, Nikkie, Mike, Don, Bruce, Brian, Westi, Andrew, Jaime, another Chris, yet another Chris, Diana, Jake, Tommy, Loren, Shawn and Zachary; our awesome interns, Melinda and Anna Jake, Annika, and Carly (the kids) Annika, age 12: "It seems like the minute you're done with Halloween, it's time for Thanksgiving. And then you go to Christmas right after Thanksgiving. Then there's New Year's, and then Easter, then the 4th of July. Why can't people just settle on one holiday and have it for the whole year?"