Tag Archives: internet

Faster Internet Coming to Coastside San Mateo

Cruzio Blog No Comments

Earlier this year, the state of California awarded Cruzio $5.65 million to improve internet infrastructure in our region. Using state-of-the-art technology, the funded project will bring high-speed connectivity to large parts of San Mateo. Serving homes, businesses, and public safety agencies, the Equal Access Summits to the Sea (EAS2C) initiative is a game-changer, and it’s been years in the making.

The seeds of EAS2C were planted back in early 2021, when Rob Genovesi, a well-respected figure in the community and long-time owner-operator of Coastside.net, sat down with Cruzio’s Chris Frost and James Hackett. As longtime friends and collaborators, the three had often bounced around ideas, having worked together on everything from cutting-edge wireless tech to customer support strategies. But this conversation felt different — this time, they saw a once-in-a-generation opportunity.

In the wake of COVID-19 and a series of devastating wildfires, the state of California was making broadband expansion a priority, pushing to bridge the glaring digital divide. Many residents were still struggling with limited or no internet access, hampering their ability to work, study, or get vital information during emergencies.

Cruzio had a track record of securing grant funding and successfully completing complex projects, to reach unserved areas, even ones larger ISPs had passed on. Our Equal Access initiative had already made strides in providing affordable internet to low-income families, working closely with local schools and nonprofits. Meanwhile, Rob had extensive knowledge of the Coastside region — its beauty, its connectivity challenges, and the urgent need for better service. Recent advances in fixed wireless technology, allowing ultra-fast speeds over longer distances, was the final piece of the puzzle.

The three quickly realized that by combining their resources, they were in a perfect position to secure upcoming grant funding and solve a major regional issue.

By the end of 2021, the partnership between Cruzio and Coastside.net was official, and the combined teams launched into action, working tirelessly to craft the technical and financial framework to secure a multimillion-dollar grant.

Fast forward to February 2024: The California Public Utilities Commission voted unanimously in favor of Resolution T-17810, green-lighting the EAS2C proposal. With the funding locked in, we wasted no time rolling out high-speed, resilient telecommunications infrastructure. Cruzio is set to connect the first wave of subscribers within weeks and by September the network will be fully operational.

The impact? Thousands of homes and businesses will finally experience the speed and reliability they’ve long needed. Beyond that, we’ll integrate fire alert cameras into the network, bolstering safety across the region. Cruzio has already started partnering with local organizations, including the Department of Emergency Management on their Coastal Resiliency Infrastructure Strategic Plan (CRISP), to ensure that this new network benefits the entire community.

We’re excited to see how this infrastructure will shape the future of the Coastside area, and we’re eager to hear from residents and local groups on how we can collaborate to make the most of this new resource. If you’d like to connect with a member of our senior project team about EAS2C, feel free to reach out at cruzio.com/contact.

An Update on Equal Access Santa Cruz

Cruzio Blog No Comments

girl on laptop
Jason Borgen, Chief Technology Officer (CTO) of the Santa Cruz Office of Education, faced a heartbreaking challenge in April 2020. The COVID-19 pandemic had forced students to switch to homeschooling, and many of them lacked adequate home internet connectivity. Students couldn’t do their schoolwork.

“Our primary objective is to provide unwavering support to all students and families, ensuring they have the necessary resources and tools to achieve success, particularly those in our community who are underserved,” Jason emphasized.

Having partnered with Cruzio on many projects over the years, Jason’s initial action was to reach out to us. Together, we embarked on a mission to install affordable internet connections for these students. When it became apparent that the problem was even more widespread than initially thought, Susan True of the Community Foundation Santa Cruz County stepped in, playing a pivotal role in establishing a charitable fund, thus giving birth to Equal Access Santa Cruz (EASC).

EASC allows local community members to support less fortunate neighbors with fast, reliable internet — a service that’s become vital for so many reasons. Cruzio members can even add a few dollars to their monthly bill for EASC. In all the fund has raised over $1,000,000, all of which is put to work building new internet connections to homes in places where construction couldn’t be justified by market economics.

Since its inception, EASC has achieved remarkable success. Some of our achievements include:

  • Establishing over 35 broadband distribution hubs (Points of Presence or PoPs), each capable of serving up to 200 households.
  • Executing various special projects to assist community members in need, such as Buena Vista migrant housing, Pajaro Valley Shelter Services, Farm Discovery Center, and Housing Matters’ Casa Azul.
  • Connecting over 1,200 students and families to new internet access.
  • Creating infrastructure that has the potential to serve an additional 5,000+ individuals.
  • Enhancing broadband availability in over 60% of the Watsonville/Pajaro area.
  • Cultivating new partnerships with several school districts, Housing Matters, Housing Authority of Santa Cruz, and other like-minded organizations.

The partnership with Equal Access has been one of the most gratifying things the Cruzio team have ever undertaken. It embodies our core values and mission as well as the Santa Cruz community’s dedication to making a positive impact.

A student at Farm Discovery Center near Watsonville enjoys Equal Access high-speed internet

We extended internet to Farm Discovery and other places where students do homework.


Jason encapsulates our collective mission when he says, “we focus on equity and are doing everything we can to remove the digital divide from Santa Cruz County. We are thankful for the work Cruzio is doing and has done to make this a reality. With Santa Cruz COE’s and Cruzio’s shared vision towards this work we can truly make a difference for all of Santa Cruz county!”

If you want to help support our mission and help make sure no one in Santa Cruz County is unconnected, please donate to the Equal Access fund.

Note from Cruzio’s CEO

Cruzio Blog No Comments

Kitten at the laptopWhat area does Cruzio serve? Well, that’s changing. Our footprint is getting bigger.

Cruzio recently merged with neighboring best-buddy ISP Coastside Net. Coastside is based in San Mateo County, and Cruzio realized we’re not hyperlocal anymore.

Now we’re regional. But what’s our region called?

Our marketing staff have puzzled over this change. We used to say, “Santa Cruz County” in front of everything we did.

And we loved highlighting Santa Cruz County, although it’s a bit difficult having a city (Santa Cruz) and a county (Santa Cruz) with the same name. That’s challenging for advertising because people tended to think we provided internet just in the City. They didn’t realize Cruzio reaches a lot of odd places where you wouldn’t expect great internet to be.

We get around.

Now we’ve got even more territory to name. We all have a lot in common. The stretch of mountains-to-sea running from Pacifica all the way down and around Monterey Bay is an area of great natural beauty dotted with charming towns. Yes, if you are reading this, you likely live in a charming town. Or at least near one.

In the springtime we’ve got fields of brilliant yellow cowslips and starry purple ice plants. Cedars give way to scrub oaks give way to towering redwood trees, each with a distinct color, shape, and smell. Seals or sea lions nap at our beaches — some beaches even host elephant seals.

We surf. We sail. We bicycle. Our roads zigzag up into the mountains, our farms draw straight furrows below, and some of us may work in Silicon Valley but we’re much happier when we’re home.

We have common struggles, too. It’s hard to find housing. It takes way too long to get from one place to another on our crowded highways. We worry about fire in one season and flood in another. A lot of us struggle with the cost of living in such a beautiful place. We’re often far from needed services, especially during crises like fires or heavy storms.

As a region, we have a lot of decisions we need to make, and we do better when working together. More reliable internet reaching more places should help us.

So what’s the name of our new service area? We’re cogitating on that, but we don’t know yet. If you have any suggestions, send them in! Meanwhile Cruzio will continue to connect people from all around our unnamed region with the best internet possible, because we live here, too.

Our Very Own Tech Titans

Cruzio Blog No Comments
James Hackett and Chris Frost, builders of internet

James Hackett and Chris Frost, Titans of Tech

Chris Frost and James Hackett are building internet to underserved areas of Santa Cruz, Monterey, San Benito, and San Mateo Counties. And they won an award for it!

On March 2nd, in a chilly but thrilling outdoor event, our very own James Hackett and Chris Frost were lauded as “Titans of Tech” by Santa Cruz Works.

Frost and James well deserve their awards. Other local tech companies sell software or apps nationwide, which is impressive, but Cruzio allows people in our own community to create and use those apps and that software. We help people participate in the 21st century world of tech.

But we have to compete with some of the biggest corporations in the country. Staying competitive means we’ve had to build a whole new communications network, one that’s locally owned and operated specifically for local residents and businesses. Because so many people need better internet, we’ve extended from Santa Cruz County to reach further up the coast, to San Mateo County, and further south, to parts of Monterey and San Benito counties.

Building stuff is what we do. We set our goals high, and we accomplish our work quickly and efficiently. Frost and James are the leaders of our efforts and they do a remarkable job managing and guiding construction, even during a pandemic.

And then there’s our Equal Access initiative.

We’re not just building out a huge independent telecommunications network— which started from scratch in 2009 — we’re also helping low income people up and down the Central Coast access work, school, and social services over the internet. James and Frost have been dynamic leaders leaders in that important effort, too.

It can be very complicated to bring together all the resources needed to get internet to these difficult-to-serve areas. Frost and James have been able to forge important relationships so that projects move smoothly through their many stages. We are lucky to have partners such as Susan True from Santa Cruz Community Foundation and Jason Borgen from the County Office of Education. They are remarkable leaders who deserve awards as well.

Providing service to people who need it is our mission. And since everyone needs good internet, and needs increasingly more and better internet, we have a lot to do. We are lucky to have a tremendous staff and smart, compassionate leaders to get us there.

And no, James and Frost are not opening an In-N-Out burger. That was an April Fools joke. If an In-N-Out does open, we’ll happily provide it with internet.

And lastly, much admiration for Matthew Swinnerton, an event-planning madman and local icon, who allowed himself to be doused with 5 buckets of ice — we mentioned it was a chilly night that night, right? — at the event. Video here.

Cruzio Wins Grants to Build Internet

Cruzio Blog No Comments

San Jerardo migrant farmworker community gets broadband connections
You may have heard the Cruzio Internet recently won grants to build high-speed broadband to low income communities in Santa Cruz and Monterey Counties. This is the result of a determined, long-term effort by Cruzio and our partners — educators and philanthropists — to get internet where it’s most needed.

Funding for internet infrastructure has been lacking for many years

Solving the digital divide is complicated. You can’t deliver internet without a physical network, which is expensive and time-consuming to build. Parts of Cruzio’s service area are rural or low income, and free market forces just haven’t compelled construction to those places.

Several years ago, Cruzio turned our frustration with the digital divide into energy towards a solution. We set up our Equal Access program to build long-needed infrastructure.

We looked at public funding for internet, But till now, government programs promising better internet have generally been waylaid by big corporate ISPs. The programs just dumped money into existing networks (cough! shareholders’s pockets), perhaps helping to pay a family’s bills in the short term but doing nothing to improve available connectivity.

To the contrary: often, public funds helped sustain the status quo, not improve it.

The digital gap was widening

Due to a lack of investment, large parts of our region have been limited to infrastructure that can only carry 6 megabits per second, while cities like Los Angeles and San Francisco, where there’s a lot of competition from independent ISPs, often have access to gigabit or even multi-gigabit connections. That means an urban internet user in a prosperous neighborhood often has access to a connection that is dozens of times better than a low-income or rural user. Sometimes over a hundred times better. And the divide is growing.

Cruzio looked for a way to actually build to unserved areas, and what we could not find in public funding we found in community partnerships.

Local philanthropists stepped in

Because schoolchildren are one of the most important groups to be served by internet — they need it to keep up with classwork — from the beginning we found common ground with the Santa Cruz County Office of Education and other educators around our service area. Together we worked on establishing better internet opportunities for low income families.

We applied for grants, but at first there wasn’t much money available. We’re lucky that our local community took notice. The Community Foundation of Santa Cruz County connected us to needed funds. Private donations from Driscolls, the Watsonville Rotary, and some anonymous contributors joined our own contributions to put hundreds of families online, and will for years to come.

Cruzio members, always the best sorts of people in our unbiased opinion, have also been contributing. We love it when you pay a little extra on your monthly bill as a donation. Here’s how to sign up to support internet for a student who needs it.

Lately, government funding has become available

Private donations were, and will always be, vital to support internet equity. But finally, government money is available and our Equal Access program, already in full swing, has been able to win two grants — one from Santa Cruz County and one from Monterey County.

Because we are experienced network builders and know our area so well, we were able to present compelling proposals for fast, economical improvements in internet availability. And we’re quickly fulfilling our promises.. The ink was barely dry on the Santa Cruz County grant when we set up the first three new hubs in the Watsonville area. Four more are in the works right now, in Live Oak. And we are surveying for more in other parts of the county. People really need better internet right now, so we will use up the funds very quickly!

Cruzio’s putting all those funds to work

We’re working right now on four sites in northern Monterey County which should be operational this summer.  Each site serves dozens of buildings, sometimes translating to hundreds of people. As in Santa Cruz, all those folks will have access to our standard quality internet (which is quite good internet) at $15/mo.

Many thanks to Santa Cruz County Supervisors Koenig, Coonerty, Friend, and McPherson, and to the Monterey County IT Department — especially Alex Zheng and Eric Chatham — and Monterey Bay Economic Partnership, thanks Freny Cooper! We’ll do you all proud.

More details about this project in this Santa Cruz Local article.

Coastside Net and Cruzio Join Forces

Cruzio Blog No Comments
San Mateo and Santa Cruz County ISPs merge

Santa Cruz and San Mateo have a lot in common. We’ve both got great lighthouses, for one

Big News!

The very big news is that Cruzio has merged with our neighbor ISP just to the north — Coastside Net. Welcome Coastside subscribers! We know you’ll like working with our friendly staff, and we’re happy to have the chance to serve you.

We Both Started Early

Here’s a little history. Like Cruzio, Coastside started up in the early dot-com wildcat era when people wanted to get everything from library card catalogues to psychic readings onto the internet as fast as possible. Thousands of internet providers sprang up to fill the demand. Every hobbyist gave it a shot. Even David Bowie had his own ISP!

Not long after, in 1999-2000, the dot-com boom ended. The overinflated industry was brought down to earth. Although the need for the internet didn’t disappear — My Space and other social media was lurking on the horizon, after all — small ISPs were mostly muscled out by big corporations who’d suddenly taken an interest when it looked as though a profit could be made.

Coastside Net, like Cruzio, was one of the independents that survived — against odds — to maintain the early culture of the internet: creative, clever, Net Neutral, respectful of privacy.  And we both ran our businesses in a friendly, human way.

Indies Make the Internet Better for Consumers

Competing against some of the largest — and most disliked — companies in the country isn’t easy, and independent ISPs do it every day.

“Local, independent ISPs not only provide competition, helping keep prices down and improve service quality,” said James Hackett, Cruzio’s long-time Director of Business Operations, “we’re also more nimble and imaginative with our solutions, and we’re far more connected with our communities than those big corporate giants.”

Smaller companies also do better when working together, sharing tips with other independents around the country. Cruzio’s Director of Technology and INfrastructure, Chris Frost, has served for years as President of FISPA, the national association of independent ISPs (it’s Federated ISP Association, if you want to decode the acronym). He got the gig because he’s always bringing people together to make technology work.

We’ve Been Buddies for a Long Time

Cruzio is friendly with lots of ISPs. But our very favorite ISP has been Coastside Net, and not just because the drive up Highway 1 to Half Moon Bay is world-class gorgeous. Over the years Coastside Net and Cruzio developed a close relationship, even loaning each other equipment to help out when needed. Both companies stand up during fire season, helping mountain lookouts stay connected. We support the ham community, who keep emergency radio communications up and running and with whom it’s fun to geek out.

And We’re Both Builders

There’s a lot of network out there that needs to be built, and we want to get to it. Cruzio and Coastside Net are both experienced with construction of fiber optic and fixed wireless networks. These technologies can deliver a lot of internet — more all the time.

In 2020 Cruzio launched Equal Access, a program designed to address issues of digital equity in our region. Since then we’ve connected over 700 families to free or very low-cost internet. We’re ready to do the same in neighboring counties. Coastside Net, just to our north, shared our priorities.

So we Tied the Knot

As we talked about it, it made sense for Cruzio and Coastside Net to take the next step and merge our companies. At the end of 2021, that’s just what we did.

“We’ve worked closely with Cruzio for years so when the opportunity arose to join forces, we could all see what great sense it made”, said Coastside Net CEO, Rob Genovesi. “I couldn’t be more excited for the future and the great things we can accomplish together.”

The Coastside community responded to the announcement with congratulations and enthusiastic encouragement. They have a lot in common with Cruzio members. They’re just the best.

And we welcome Rob and Steve to the Cruzio team! They are smart, experienced, and fun to work with. We think you’ll enjoy meeting them and you’ll see us continue to make progress towards our goal: good quality, reasonably priced internet for all.

More questions? Check out our FAQ on the merger.

Cruzio’s Independent Internet Expands in Scotts Valley

Cruzio Blog No Comments

New coverage area in Scotts Valley

Cruzio Internet recently expanded our super-fast, affordable, independent network in Scotts Valley. Homes and offices in the orange-shaded area on the map above now have access to better internet than ever before.

And if you care about Net Neutrality or data privacy you’ll be even more pleased with Cruzio’s service. Check us out, and welcome to our network! Get started!

Ready For Anything: How Cruzio Planned, Built, and Tested a 10 Gigabit Connection in Less Than 8 Hours

Cruzio Blog No Comments

A photo of our completed backup link as the sun sets in Watsonville.

Over here at Cruzio, we’re familiar with challenges. When trouble strikes, in the internet infrastructure biz, it strikes hard. We’re always prepared for any eventuality, and we do our best to make sure all of our friends and customers don’t even realize a crisis is happening at all. Case in point: a major fiber cut in Watsonville yesterday afternoon.

Working with fiber can be incredibly rewarding, as it lets us get previously unimaginable internet speeds throughout the county. That said, fiber cable is made of glass, and glass can be broken with enough force. Yesterday, a construction crew’s backhoe used a lot of force to break the 288 separate strands of fiber that form our backbone into Watsonville while taking out a water main in the process. At around noon, we saw the effects of the fiber cut suddenly pop up on our network, and our infrastructure team sprang into action.

A Week’s Worth of Work in a Matter of Hours

Within one hour, our team had developed a plan to build a new 10 gigabit connection to bring the network back online using Aviat Networks’ millimeter wave radio platform. This isn’t a quick fix, by the way, infrastructure at this level would normally take weeks of planning and at least a few full days of work to build. Our team planned it out in less than an hour and was rolling out to get it built very shortly after that. All told, we were able to complete the initial build of our backup infrastructure in around 4 hours, and we were up and running in less than 6. That’s at least 3 full days of work for a normal infrastructure team, completed in less than 8 hours. Do they have superpowers? Perhaps.

By the time the fiber was restored at around midnight, many of the people in our field operations team had worked well over 12 hours that day to make sure our customers were affected as little as possible. Now, a day later, everything is restored, and all is normal again. In fact, better: we now have a permanent backup in place to avoid even small disruptions.

So maybe today we’re a bit sleepy. But we’re proud of the quick, efficient and responsive work we did in making sure as few people as humanly possible felt the wrath of The Great Watsonville Fiber Cut of 2020. Kudos to the team who’s capable of such extraordinary work: Frost, Ali, Mark, Colin, Cam, Jay, Spencer, Hans, and Luis.

Operation Cupcake

Cruzio Blog No Comments

Cruzio Internet has recently embarked on our community’s most ambitious communication project in over half a century — ever since cable companies with monopoly franchise agreements installed coaxial copper cables. Who’d ever have expected cupcakes to be part of the process?

Cupcakes from Buttercup Cakes. How's that related to internet?

We’re building Santa Cruz Fiber. This project will bring unprecedented internet speeds at low prices to downtown Santa Cruz. As with any ambitious project, there have been a few hiccups.

Building Fiber is “Boring”

Cruzio chose a minimally invasive method of construction: underground directional boring.

This method requires only small, occasional openings in the street. A drill then bores a narrow tunnel underground for as much as thousands of feet before re-emerging to pull conduit and fiber optic cables through.

It’s very important to watch for existing underground infrastructure while drilling, and several methods are used: all utilities mark their assets with bright spray paint; small round potholes are dug near the markings for visual confirmation; and a monitor attached to the drill head itself sends video to the operators standing above.

But Occasionally There’s a Surprise

Drilling is done slowly and carefully, with the monitor constantly checked.

We’ve encountered the usual problems: pouring rain for a couple of days, forcing us to leave up our parking signs longer than expected. Some of the buildings we’d like to extend fiber to didn’t get us permission in a timely manner (there’s still time, downtowners, sign up now!). And most seriously, three weeks after the start of construction, at nearly closing time one day, our drill hit a water pipe that had an odd, unmarked bend.

Our construction engineers were watching carefully. They saw the problem right away, but the older pipes tear easily and damage was done. We immediately shut down our drilling, notified the Water Department, and set about making repairs. Kudos to the City of Santa Cruz and to MP Construction, our contractors, for their quick action. Everyone worked together and capped the damage, prevented much water from escaping, and got the street back in working order that night.

That’s right: that night. The crew stayed at work till the job was done at about 4 am.

We’re not happy with mistakes. But we’re happy with the way our team deals with them.

Now for the Internet-Cupcake Connection:

We’ve set out traffic cones and sawhorses, slowing things down and causing some disruption in the neighborhood. So Cruzio has arranged with our local provider of excellent cupcakes, Buttercup Cakes, to provide a free cupcake to every affected household.

We feel that in the long run, our world-class (and inexpensive) internet will make up for the temporary inconvenience. But for someone feeling a bit peeved today, a cupcake might just hit the (sweet) spot.

No matter where you live in Santa Cruz County, we’d love to serve you. Sign up for fiber or fiber-backed internet, go to SantaCruzFiber.com.

Congratulations to Cruzio’s Chris Frost, The New President of CISPA

Cruzio Blog No Comments

Chris Frost, President of CISPA

We’re proud to announce that Chris Frost, our long-time Director of Technology and Infrastructure, has been named the new President of the California Internet Solution Provider Association (CISPA).  

CISPA is actually the largest state ISP association in the entire country.  It was formed to give a unified voice to independent internet service providers like us throughout the state, and includes members from ISPs throughout California. As the new President, Frost says he’s hoping to unify these companies even further with the goal of creating an open, and secure internet for everyone in the state.

“We’re looking forward to a strong year for CISPA,” Frost says, “We’ll be growing the organization, and building even stronger ISPs throughout California.”

“Cruzio is very proud of Chris Frost, an acknowledged expert and mentor to other internet providers,” says our CEO Peggy Dolgenos. “This position gives him an opportunity to champion the causes of internet privacy, competition, and net neutrality.”

During his tenure as President, Frost says he plans on growing and strengthening the organization even further. So we wanted to send out a big congratulations to Chris Frost, best of luck at your new position!