Tag Archives: internet

Santa Cruz Fiber: The Top 10 Reasons Fiber Generates a Business ROI

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Here at Santa Cruz Fiber, we spend a lot of time talking to businesses about the importance of high-speed internet, and the return on investment (ROI) opportunities that they can expect should they switch to gigabit fiber. After all, for businesses it’s all about the bottom line right? Well if you want to save money and improve the quality of your products and services, here are the top 10 reasons to switch to a dedicated fiber connection. (Hint: Did we mention it’s faster, better and cheaper than anything else out there?)

1. It’s Wayyyyy Faster

How much faster? Try 10 – 100 times faster, at least. And no, you didn’t misplace the decimal point, It Is That Fast. Typically your standard cable connection is going to get you anywhere between 20 to 100 mbps (and that’s being really generous), while DSL gets you 10-25 mbps. Santa Cruz Fiber offers gigabit speeds (that’s 1000 Megabits) and is infinitely scalable from there…. How fast is that? Think of being able to download or upload an entire HD movie in one second.  Woah. It’s also cheaper, but we will talk more about that later.

2. Internet is Essential to the Modern Workplace

Two business colleagues shaking hands across the table in congratulations during a multiracial business meeting at a conference table in the office

It’s pretty much a given now that most white collar jobs (and even many blue collar jobs) have to make use of the internet to be effective. So why wouldn’t you want to maximize their productivity? Just kidding, of course you do.

According to a recent Pew Research Survey, roughly 94 percent of all working adults used the internet regularly as an essential part of their work. Furthermore, greater access to the internet has been found to be directly correlated to higher rates of productivity and the number of hours worked. Bottom line: Your Employees Need It, Therefore You Need It. We All Need It. Even these generic businesspeople in the stock photo above need it!

3. It’s More Secure

One of the lesser known benefits of fiber internet, while still being extremely important, is that Fiber is much more secure than either a Cable or DSL connection. Whereas cable lines have been shown to be capable of hijacking with ease by that one guy down the street with miraculously free television, Fiber can only be circumvented by physically cutting into the line itself. It also gives you the bandwidth for your other security needs, too: cameras and alerts that can stream to your home computer, so you know right away when an alarm is serious.

4. Fiber is More Reliable

Remember that time too many people in your neighborhood tried to watch Netflix at the same time? Or maybe even that one time your internet stopped working for, like, no reason? That just won’t happen with Fiber. Even if every person in your household tried to stream an HD movie on all of their devices simultaneously, you wouldn’t see a drop in performance. Many traditional telecommunications methods are literally dependent on which way the wind is blowing, as the most common type of interference is electromagnetic.

5. Flexibility, On All Fronts

One of the most important attributes of a modern company is its ability to adapt to new challenges and changing circumstances. Fiber provides that flexibility in ways you probably never thought possible. Is traffic to and from work killing company morale? Try telecommuting. Think your sales team needs to live near the manufacturing plant to review product specs? Think again. With fiber you can manage your entire company on the go, avoiding unnecessary office trips while staying on task in the comfort of your own home.

6. New Technology Assumes You Have The Internet to Handle It

This isn’t your grandfather’s workplace anymore. Now, your average worker spends a typical day navigating between word processing, spreadsheets, .pdfs, and video chat, all without closing their internet browser. Add onto this all of the cloud applications and digital storage you are probably using, and the extent of your reliance on light speed ones and zeros should be pretty apparent. And software is getting more dependent on fast internet every day — imagine how it’ll be a few years from now!

7. Symmetric Bandwidth!

First off what is it? It’s being able to download and upload things at the same speed. Why is this important? Well with Cable and DSL connections you can only upload things at a tenth of the speed of your downloads. So what happens if you need to send in an important presentation in advance of a meeting? Or maybe you need to send a large data file to a customer? Cue that Jeopardy music… If you had fiber, you could have uploaded that file 10 times over by the time you finished reading this sentence.

8. It’s Cheaper

While we mentioned this a bit earlier in the article, it’s worth mentioning again how much cheaper Fiber is per unit of bandwidth than Cable or DSL. While a dedicated Gigabit per second of Fiber and your standard business cable option are going to be around the same price (~$100/month), the fiber is at minimum 10 times faster, and comes with infinite scalability (no further installation required). You buy it once, and forget about it. There is no penalty for cancellation. You don’t have to buy a new cable box every year. And we won’t reroute you to Bangladesh to save money on customer service. More time = less money spent.

9. Happier Employees

While this may not seem like the most direct benefit of a fiber connection, it certainly matters to your bottom line. Employees with greater internet access are more productive, and are statistically more likely to be in a better mood in the office. It’s not just about avoiding the dreaded “buffering” message when looking at cat videos. It’s about a seamless work environment where employees can maintain their focus and feel empowered in their jobs. The real bottom line: happy employees means more productivity, which means it’s really you who is the happy one.

10. Happy Customers

This one should be pretty self-explanatory, but just in case you forgot who makes the world go ‘round: it’s your customers. And boy are they something more than sophisticated, and certainly an impatient bunch.

Customers expect “it” (whatever it is you sell or provide), to work perfectly. All the time, every time. The second your website doesn’t respond to a mouse click, or you have to explain that you’re experiencing “technical difficulties” with a shoulder shrug, is the exact moment you begin to lose legitimacy. The customer is always right for a reason, and that reason is they don’t have to be your customer.

The bottom line: Make the investment. Get Fiber. Get Customers. It’s that simple.

All-Inclusive Office Space is Available at Cruzio!

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Welcome to the future of full-service office space at gigabit speed, where almost everything is taken care of for you. Located in the heart of downtown Santa Cruz in the Cruzio building, convenience and accessibility are just the start of why our tenants love being here.

We have the rare opportunity of a mid-size space coming available September 1st. 529 square feet and optionally furnished with beautiful Herman Miller desks. There is a coworking facility in a nearby part of the building, with a wonderful community of local professional people — great for conversations over coffee and networking. We were sad to see our last long-term tenants go and are looking for a minimum commitment of 24 months, with lower pricing options available depending on the length of the lease.

Some amenities included in the price:

  • Gigabit (1000 Mbps) lightning fast internet, both wifi and wired, at no extra cost (the fastest internet in the county)
  • Access to coworking facility, including on-site networking events and meet-ups
  • Two break rooms
  • Weekly light cleaning of your office
  • Trash and recycling pick-up
  • Utilities included
  • Private entrance from building’s main hallway
  • Recently renovated, beautifully appointed interiors
  • Yearly building-wide Open House event sponsored by lessor
  • Located in the heart of downtown, the technology hub of Santa Cruz
  • 20 hours of meeting time included in a choice of 3 fully-equipped meeting rooms
  • Onsite parking
  • Excellent networking opportunities with over 30 local companies
  • On site organic cafe
  • Friendly staff on site


Sound like a great fit? Great! We would love to hear from you! Stop by for a tour or contact us for more information. 

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On Internet Privacy & Digital Freedom

Given revelations over the last several years that US citizens are under surveillance by the NSA and other government agencies which are assisted by large communications and media corporations as reported in the press, we at Cruzio Internet have received requests from our customers for information on our privacy policies as well as our policies and procedures regarding requests from law enforcement or other government agencies.

Cruzio does not provide customer information to outside parties without a court ordered subpoena. This includes billing information, any log files, or other customer data like backups of email or websites. We require a court order to ensure that a disinterested third party (a judge) reviews the subpoena and only issues it after a defined standard of probable cause has been met.
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CPUC meeting notes

Last week we rolled down to Carmel to speak for our alloted 3 minutes at an open CPUC meeting. This is what we said:

Re: Central Coast Broadband Investment

In the past, telecommunications was classed as a public utility: similarly to electricity, gas or water, infrastructure was regulated and shared due to the high costs of construction and maintenance. Funds were provided or fee structures established to encourage universal service. Following deregulatory trends in the 1990s and 2000s, however, this system no longer exists.
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Cruzio Network Expansion Update

We eat, sleep and breathe Internet here at Cruzio, and we know that in Santa Cruz we’re not the only ones. This is a high-tech community, with a thriving tech scene that’s right about ready to explode. So I guess it shouldn’t surprise us that folks around the County are crying out for ever better, faster, more reliable broadband.

Even so, the demand for our super-speedy new links has been a pleasant surprise and our Enterprise and Technology Services teams have had their hands full keeping up. These last 6 months we’ve set up dozens of new connections and we’re getting much needed bandwidth to local notables like Zero Motorcycles, Fox Racing Shox, Santa Cruz City Hall and the Civic Auditorium, Kaiser Permanente Arena, the Chaminade resort, the Kuumbwa jazz center, Digital Media Factory and lots of other awesome local businesses and organizations.
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Explosive Speeds from Cruzio’s New Velocity Product

There’s a reason we’re calling our new Internet service “Velocity.”

First, though, we’ve got to give a disclaimer. Velocity speeds vary widely depending on your location and the quality of your lines. In Santa Cruz County, where our geography is mountainous and there are many rural areas, we know there are a lot of places where speeds would be only a small fraction of the maximum. It’s still a great value, at the lowest speeds as well as high ones, because it includes phone service.
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